What is My Google Analytics Number?

Trying to find your Google Analytics number can feel like searching for a needle in a digital haystack, especially since Google has different versions of the platform. This string of letters and numbers is the crucial key that connects your website to your Google Analytics account, allowing you to track visitor activity. This guide will show you exactly where to find your ID for both the current Google Analytics 4 and the older Universal Analytics (UA).

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First, Which "Number" Do You Need?

Before you start digging through settings, it's helpful to know what you're looking for. Depending on which version of Google Analytics you're using, your "number" will have a different name and format.

• Google Analytics 4: The current version uses a Measurement ID. It starts with "G-" followed by a mix of letters and numbers (e.g., G-XYZ123ABCDE).
• Universal Analytics (UA): The older, now-discontinued version used a Tracking ID. It has a format of "UA-" followed by two sets of numbers (e.g., UA-12345678-1).

Universal Analytics officially stopped processing new data for most properties on July 1, 2023. So for any new website or current tracking setup, you will be using a GA4 Measurement ID. However, you might still need to find your old UA Tracking ID for historical reference or to manage old integrations, so we'll cover both.

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How to Find Your GA4 Measurement ID

Your GA4 Measurement ID is the unique identifier for your website's data stream. When someone visits your site, this ID tells Google Analytics which account and property to send that data to. Here is the most direct way to find it within your account.

Step-by-Step Instructions:

1. Log in to Google Analytics: Head over to the Google Analytics homepage and sign in to the account associated with your website.
2. Go to the Admin Section: In the bottom-left corner of the screen, you'll see a gear icon labeled Admin. Click on it to open the administrative settings.
3. Select Your Property: The Admin page has three columns: "Account," "Property," and "View" (though "View" is not used in GA4). In the "Property" column, make sure you have the correct GA4 property selected from the dropdown menu. This is important if you manage multiple websites in one account.
4. Open Data Streams: Still in the "Property" column, look for the option called Data Streams and click on it. This is where Google Analytics manages the flow of data from your website or app.
5. Choose your Web Data Stream: You will see a list of your data streams. For a website, you will typically only have one. Click anywhere on that row to open its details pane.
6. Copy Your Measurement ID: At the very top right of the "Web stream details" page, you will see your Measurement ID clearly displayed. It will be the one starting with "G-". There's a convenient copy icon right next to it so you can grab it without any typos.

That's it! This is the ID you'll use for just about any GA4 integration, whether you're adding it to a WordPress plugin, Google Tag Manager, or a third-party application.

Finding an Old Universal Analytics (UA) Tracking ID

Even though Universal Analytics is no longer collecting data, you might need to locate your old ID for historical context or to audit old code on your site. The process is similar to finding a GA4 ID, but the menu options are slightly different.

Step-by-Step Instructions:

1. Log in to Google Analytics and go to Admin: Just as before, sign in and click the Admin gear icon in the bottom-left.
2. Select your UA Property: This is the most important step. In the "Property" column, click the dropdown menu at the top. You'll see both GA4 properties and UA properties listed. Be sure to select the property that has a "UA-" prefix in its own ID number listed below the property name.
3. Click on Tracking Info: Once you've selected a UA property, the options in the "Property" column will change. Find and click on Tracking Info.
4. Go to Tracking Code: A sub-menu will appear under "Tracking Info." Click on Tracking Code.
5. Find Your Tracking ID: Your Tracking ID, formatted as "UA-XXXXXXXX-X", will be shown at the top of this page. This page also contains the original global site tag (gtag.js) code snippet linked to that ID.

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Alternative Ways to Find Your Analytics ID

What if you can't log in to your Google Analytics account or you're having trouble navigating the interface? Don't worry, there are a few other places your ID is likely stored.

1. Check Your Website's Source Code

Your GA ID has to be in your website's code to function, which means you can usually find it there.

• How to do it: Go to your website in a browser (like Chrome or Firefox), right-click anywhere on the page, and select "View Page Source." This will open a new tab with your website's HTML code.
• What to search for: Press Ctrl+F (on Windows) or Cmd+F (on Mac) to open a search box.

2. Check Your Website Platform or CMS Settings

If you used a plugin or a built-in feature to install Google Analytics, the ID is probably saved in your website's backend settings.

• For WordPress: If you use a plugin like MonsterInsights, Site Kit by Google, or Yoast SEO, check its settings or dashboard area. These plugins usually have a dedicated field where you paste your GA ID. Alternatively, some themes have an "Integrations" or "Header/Footer Scripts" section where the code might be saved.
• For Shopify: Log in to your Shopify admin. Go to Online Store > Preferences. You should see a section for Google Analytics where your Measurement ID ("G-") or old Tracking ID ("UA-") is stored.
• For Squarespace or Wix: Both platforms have dedicated marketing integration sections in their settings. Look for the Google Analytics integration, and you'll find your ID stored there.

Now That You've Found It, What's Next?

Your Google Analytics ID is the piece of the puzzle you need to get up and running. Here are the most common things you’ll do with it:

• Initial Setup: If you're setting analytics up for the first time, you'll need to plug this ID into your CMS, plugin, or website code as described above. This is what activates tracking.
• Using Google Tag Manager: Tag Manager is a more robust way to manage tracking scripts. In GTM, your GA4 Measurement ID is used when setting up the main "Google Tag" that fires on every page.
• Connecting Third-Party Tools: Many marketing tools - from email marketing platforms like Klaviyo to CRM systems like HubSpot - can integrate with Google Analytics. They will typically ask for your ID to connect your accounts and share data.

Whatever you're doing, always double-check that you've copied and pasted the entire ID correctly. A single typo will prevent analytics from working properly.

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Final Thoughts

Finding your Google Analytics number - whether it’s a GA4 Measurement ID (starting with "G-") or an old Universal Analytics Tracking ID ("UA-") - is a straightforward process once you know where to look. By checking the Admin section of your GA account, or by inspecting your website’s code or CMS settings, you can quickly locate the ID you need to manage your website tracking.

Once your tracking is set up and data is pouring in, the next big challenge is turning that information into actionable insights. Sifting through GA reports to connect the dots between your traffic, ad campaigns, and sales results can be time intensive. We built Graphed to streamline this. After connecting sources like Google Analytics in just a few clicks, you can ask plain-English questions like "show me a dashboard of new vs. returning user revenue this quarter" and get an interactive dashboard built for you in seconds. It allows you to skip the manual report-building and get straight to the answers you need to grow your business.