What is Google Analytics in Hindi?

Agar aap apni website ya blog chala rahe hain, to aap zaroor janna chahte honge ki uspar kitne log aa rahe hain aur wo kya kar rahe hain. Yahin par Google Analytics kaam aata hai. Yah ek powerful tool hai jo aapko apni website ke visitors ke baare me sab kuch batata hai, aur is article mein hum ise saral Hindi mein samjhenge.

Google Analytics Kya Hai?

Saral shabdo me, Google Analytics Google ki ek free service hai jo aapki website ke traffic ko track karti hai aur us par report banati hai. Yah aapko un sabhi zaroori sawalon ke jawab deta hai jo ek website owner ke dimagh me aate hain:

• Kaun aa raha hai? Aapke visitors kis desh ya shahar se hain, unki umar kya hai, aur wo kaun sa device (mobile ya desktop) use kar rahe hain.
• Wo kahan se aa rahe hain? Kya log aapko Google search se dhoondh rahe hain (organic traffic), Facebook post se aa rahe hain (social traffic), ya seedhe aapki website ka naam type karke (direct traffic)?
• Wo kya kar rahe hain? Aapki website par aane ke baad, wo kaun se pages dekhte hain, kitni der rukte hain, aur kis page se website chhod dete hain.
• Conversions hue ya nahi? Kya aapke visitors wahi action le rahe hain jo aap chahte hain - jaise contact form bharna, product kharidna, ya newsletter ke liye sign up karna?

Ise apni website ka ek behtareen CCTV system samjhiye, jisse aapko har visitor ki journey ka pata chalta hai. Yah data aapko apni website ko behtar banane aur apni marketing strategies ko aage badhane mein madad karta hai.

Aapko Google Analytics Kyu Istemal Karna Chahiye?

Aapke paas ek chota blog ho ya ek bada e-commerce store, Google Analytics sabke liye faydemand hai. Iske kuch mukhya fayde hain:

1. Apne Audience ko Samjhein

Google Analytics aapko batata hai ki aapke regular visitors kaun hain. Aap unke demographics (jaise umar, gender), interests (unhe kin cheezon me dilchaspi hai), aur location (wo kahan se hain) ke bare me jaan sakte hain. Is jaankari se, aap aisa content aur products bana sakte hain jo seedhe unke kaam aaye.

Example: Agar aap dekhte hain ki aapki 80% audience aayu 25-34 ke beech hai aur Mumbai se hai, to aap unke liye khas offers ya local events ki jaankari de sakte hain.

2. Website Performance Behtar Karein

Is tool se aap jaan sakte hain ki aapke kaun se pages sabse zyada popular hain aur kaun se pages par visitors aate hi chale jaate hain (high bounce rate). Agar kisi important page ka bounce rate jyada hai, to iska matlab ho sakta hai ki us page ki design, speed, ya content me koi kami hai jise aap sudhaar sakte hain.

Example: Aapka "about us" page bahut popular hai lekin "services" page par koi nahi rukta. Iska matlab aapko apne "services" page ke content ko aur aakarshak banane ki zaroorat hai.

3. Marketing Campaigns ke ROI ko Track Karein

Aap apne marketing par paisa aur samay dono kharch karte hain, chahe wo Facebook ads ho, email marketing ho, ya search engine optimization (SEO). Google Analytics aapko saaf-saaf batata hai ki kaun sa marketing channel sabse jyada traffic aur sales la raha hai. Is data se aap apna budget sahi jagah laga sakte hain.

Example: Aap har mahine Google Ads aur Facebook Ads dono par ₹10,000 kharch karte hain. Analytics dikhata hai ki Google Ads se 100 sales milti hain jabki Facebook Ads se sirf 10. Ab aap jaante hain ki apna budget kahan badhana hai.

4. User Journey ko Samajh Kar Conversions Badhaayein

Conversion ka matlab hai visitor ka woh action lena jo aap chahte hain - jaise ek kharidari puri karna ya contact form bharna. Analytics me aap goals set kar sakte hain. Isse aap dekh sakte hain ki log khareedari karte waqt kis step par process chhod rahe hain, aur us rukawat ko door kar sakte hain, jisse aapki sales badh sake.

Google Analytics Ke Kuch Zaroori Metrics

Jab aap Google Analytics ka dashboard kholenge, to aapko kai sare terms dikhenge. Ghabraiye nahi! Niche kuch sabse zaroori metrics saral Hindi me samjhaye gaye hain:

• Users: Aapki website par aane waale mot unique logon ki sankhya. Agar ek hi vyakti aapki website par 5 baar aata hai, to wah "user" me 1 hi gina jaayega.
• Sessions: Aapki website par toplam number of visits. User ek hi ho sakta hai par uske sessions kai ho sakte hain. Har session 30 minute ke inactivity ke baad khatm hojata hai.
• Pageviews: Aapki website ke kul dekhe gaye pages ki sankhya. Ek session me 10 pageviews bhi ho sakte hain.
• Bounce Rate: Yah un visitors ka percentage hai jo aapki website par aakar bina kisi doosre page par click kare wapas chale jaate hain. High bounce rate (50%+) aam taur par achha nahi mana jata.
• Average Session Duration: Ek visitor average kitna samay aapki site par bitata hai. Jitna zyada, utna behtar.
• Traffic Source / Medium: Aapke visitors kaha se aa rahe hain:

Naye Google Analytics 4 ko Samjhein

September 2023 me, Google ne purane analytics (Universal Analytics) ko band karke naye Google Analytics 4 ko default bana diya hai. GA4 purane version se thoda alag hai:

Ye "user" aur "events" focused hai. Pahle analytics "sessions" par dhyan deta tha. Ab, har ek action ko ek "event" ke roop me track kiya jaata hai - chahe wo page view ho, video play ho, ya form submission.

GA4 aapko aapke users ki cross-device journey ko dekhne me bhi madad karta hai - yaani agar koi user pehle aapki website par mobile se aata hai aur baad me desktop se khareedari karta hai, to GA4 use ek hi user ke taur par pehchaan sakta hai. Yeh aaj ke zamane ke liye zyada aadhunik aur saksham framework hai. To jab aap naya account banayenge to wah GA4 hi hoga.

Google Analytics Account Kaise Banaye (Step-By-Step)

Apni website me Google Analytics setup karna bahut aasan hai. Bas neeche diye gaye steps follow karein:

Step 1: Account Ke Liye Sign Up Karein Sabse pehle Google Analytics ki website par jaayen aur apne Google/Gmail account se login ya sign up karein.

Step 2: Account Banayein 'Start measuring' button par click karein. Sabse pehle, aapko ek 'account name' dalna hoga. Aap apni company ya business ka naam yahan likh sakte hain.

Step 3: Property Banayein Account ke andar aapko ek 'property' banani hogi. Property aapki website ya app hoti hai, jiska data aap track karna chahte hain. Yahan apni website ka naam daale, apna desh select karien, timezone aur currency chune.

Step 4: Business Information Bharien Google aapse apke business ki adhik jaankari poochega, jaise aapki industry (travel, retail, health, etc.) aur aapki company ka size. Is jaankari ko bharne ke baad 'terms and conditions' ko accept karein.

Step 5: G-Tag (Tracking Code) Prapt Karen Ye steps poore hone ke baad, aapse platform (web, Android, iOS) chunne ko kaha jayega. "Web" chune kar apni website ka address (URL) aur ek stream name dale. Phir, Google aapko ek unique JavaScript tracking code dega, jise measurement ID ya 'G-Tag' kehte hain.

Step 6: Apnee Website Mein Tracking Code Joden Is sabse mahatvapoorn kadam hai code ko apnee website ke page ke <head> anubhag men copy aur paste karen. Agar aap WordPress ka istemal karte hain, to aap Site Kit by Google ya MonsterInsights jaise plugin ka upyog kar is code ko bina kisi technical taake ke apne blog mein add kar sakte hain.

Once aapne yah kiya hai, Google 24-48 ghanto men aapke liye data shuru karega.

Final Thoughts

Google Analytics ek must-have tool hai agar aap apni website ki performance ko sachme samajhna aur sudharna chahte hain. Ise istemal karne se darna nahi chahiye, bas thoda samay den aur aap iske data se anmol insights nikal sakenge jo aapke business ko aage badhane me help karenge.

Apne data se sahi arth nikalna zaroori hai. Lekin jaise aapka business badhta hai, alag alag platform - jaise Google Analytics, Google Ads, Facebook Ads aur Shopify - se manual report khechna bahut samay le sakta hai. Yahi samasya suljhaane ke lie hamane Graphed banaya. Aap aasani se saare data sources jod sakte hain aur phir plain English ya Hinglish me commands dekar live, interactive dashboards bana sakte hai - jaise, “Show me top 10 pages by sessions from last month”. Aap apne data se aasaan bhasha me vartalap kar use ek team member ki tarah upayog me le sakte hain.