How to Tag Someone on Meta Business Suite Story
Trying to tag another account in your Meta Business Suite story can feel unnecessarily complicated. You know the tag sticker is there in the regular Instagram or Facebook app, but it seems to vanish inside Business Suite. This guide will show you the simple, reliable workaround to tag other accounts directly from Meta Business Suite, so you can boost your engagement and connect with your community.
Why Tagging in Stories is Crucial for Your Business
Before jumping into the "how," it's worth remembering why this feature is so important. Tagging isn't just about giving a shout-out, it's a strategic move that directly impacts your social media performance. When you tag another account, a few powerful things happen:
It Notifies the Account: The person or brand you tagged gets a direct notification. This grabs their attention and significantly increases the chances they will engage with your content.
It Encourages Re-shares: The tagged account can easily re-share your story to their own audience with a single tap. This acts as a testimonial and puts your brand in front of new, relevant followers at no cost.
It Builds Relationships: Consistently tagging partners, customers sharing user-generated content (UGC), or local businesses fosters a strong sense of community. It shows you're engaged and appreciative, turning followers into advocates.
It Validates Your Content: Tagging a collaborator, influencer, or event brings more context and credibility to your story, making it more interesting and trustworthy for your audience.
Simply put, a well-placed tag is one of the easiest ways to expand your reach and build brand affinity without spending a dime on ads.
How to Tag Someone in a Meta Business Suite Story: The Step-by-Step Method
The biggest point of confusion for most users is looking for the "@Mention" sticker that exists in the native Instagram app. For reasons that remain a mystery, this sticker is often missing from the Meta Business Suite interface - both on desktop and in the mobile app. Don't worry. The solution is even simpler and baked into a different tool.
The secret is using the Text Tool. Here's exactly how to do it.
Step 1: Navigate to the Story Composer
Log in to your Meta Business Suite account on your desktop. In the left-hand menu, click on "Content." From there, look for the "Create story" button in the main window of the planner tab or navigate to the "Stories" tab and click "Create story." This opens the story composer.
Step 2: Choose Your Platform(s) and Upload Media
At the top of the composer, you'll see your connected Instagram and Facebook accounts. Select the accounts you want to post the story to. Remember that a tag for an Instagram account (@username) will only be clickable on Instagram. Then, click "Add media" to upload the photo or video you want to use for your story.
Step 3: Access the Text Tool to Add Your Tag
Once your media is uploaded, you'll see a preview and a set of editing tools on the right. You'll see icons for "Stickers," "Text," and "Crop."
Instead of clicking "Stickers" where you might expect to find the mention feature, click on "Text." This will open a text box overlaid on your story media.
Step 4: Type '@' Followed by the Username
This is the most critical part. Just as you would in the regular Instagram app, type the "@" symbol directly followed by the username you wish to tag, with no spaces. For example, if you wanted to tag the user "samplebrand," you would type @samplebrand.
As you begin typing, Meta Business Suite will automatically search for matching usernames. A drop-down list of accounts will appear.
Step 5: Select the Correct Account from the List
Find the correct account in the list that pops up and click on it. Once you select it, the text in your story will be officially converted into a clickable tag. You'll often see it become underlined or change color to confirm it's become a mention link.
Step 6: Customize and Publish/Schedule
Now that the tag is active, you can treat it like any other piece of text in your story. Use the editing options to:
Change the font style.
Adjust the text color or add a background highlight.
Resize it by dragging the corners.
Move it anywhere you want on the screen.
After you are happy with how it looks, you can choose to "Publish" it immediately or click the drop-down arrow to "Schedule story" for a later time and date. That's it! Your story will be published with a fully functional, tappable mention.
Common Problems and Troubleshooting
Sometimes things don't go as planned. Here are a few common issues and how to fix them quickly.
"The username I'm trying to tag isn't showing up."
This can happen for a few reasons. First, double-check the spelling. A single incorrect letter will prevent the right account from appearing. If the spelling is correct, the issue might be on their end:
The account may have restricted who can tag them in their privacy settings.
The account could be private, which sometimes limits its visibility in business tools.
"I published the story, but the tag isn't clickable."
This is a rare but frustrating bug. The first step is to double-check the live story from your phone (not just the Business Suite preview). If it's truly not working, your best bet is often to delete the story and repost it. Before reposting, ensure your Business Suite mobile app is fully updated, as bugs are often patched in new releases. The "Text Tool" method is highly reliable, so a glitch is the most likely culprit.
"How do I tag a brand for Instagram and Facebook in the same story?"
When you create a story for both platforms at once, remember that the audience and account handles are separate. An Instagram @mention will not work on Facebook, and tagging a Facebook Page won't work on Instagram. The Business Suite editor should show you previews for both platforms. Use the editor to tailor each version, tagging the relevant Instagram handle for the Instagram story and the corresponding Facebook Page for the Facebook one.
Best Practices for Effective Story Tagging
Knowing how to tag is only half the battle. Knowing when and why will elevate your strategy.
Make it Relevant: Avoid tagging big accounts just for attention. Only tag users or brands that are directly related to the content of your story. Irrelevant tags can look spammy.
Celebrate Your Community: When a customer posts about your product, re-share their content to your story and tag them! It's an excellent way to source authentic content and makes your customers feel valued.
Collaborate Clearly: If you're working with another business, influencer, or creator, tagging them clearly gives them credit and encourages follow-through on their side (like re-sharing to their audience).
Follow Up on Engagement: When an account you tagged re-shares your story, send them a quick "thank you" message. This small touch goes a long way in building a genuine professional relationship.
Final Thoughts
Mastering the art of tagging in Meta Business Suite boils down to one simple trick: using the Text Tool instead of looking for a non-existent sticker. By typing "@" followed by the username, you unlock all the engagement potential of mentions — expanding reach, encouraging shares, and building a stronger sense of community around your brand.
Tracking the results of these efforts, like figuring out which tagged stories actually drive clicks or website visits, is the crucial next step. Often, this means piecing together data from Instagram Insights, website analytics, and more. At Graphed, we automate all of that for you. By connecting your marketing platforms in seconds, we make it easy to ask simple questions like, "Show me a dashboard of my story performance this month," or "Which user-generated content drove the most link clicks?" and get instant data visualizations, so you can focus on strategy, not spreadsheets.