How to Share My Facebook Ad on My Page

You've created a fantastic Facebook ad that's getting great likes, comments, and shares, and now you want to spotlight it on your brand's main Page. After all, why let that great content and social proof stay hidden from your organic followers? This guide will show you exactly how to find any of your active or past ads and share them as a native post on your Facebook Page feed.

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Why a Facebook Ad Doesn't Automatically Appear on Your Page

First, it helps to understand why your perfectly good ad isn't already sitting on your page's timeline. When you create an ad through Facebook Ads Manager, it's typically designated as an "unpublished post," also known as a "dark post." This sounds a bit mysterious, but it's a standard and very useful practice. A dark post is an ad that gets delivered to the specific audience you’re targeting, but it doesn't get published to your Page’s organic feed. This strategy has several benefits:

• Targeted Messaging: It allows you to create highly specific ads for different audience segments without overwhelming your page followers with messages that may not be relevant to all of them. For example, you can target an ad to 18-24-year-old students in California without your entire global follower base seeing it.
• A/B Testing: Marketers use dark posts to test multiple versions of an ad (different images, headlines, or call-to-actions) to see what performs best. Publishing every single test version to your page would look spammy and chaotic.
• Cleaner Page Feed: It keeps your timeline clean and focused on curated content for your existing community, separating your daily organic content from your high-frequency advertising campaigns.

But sometimes, an ad performs so well that you want to break it out of its targeted audience and share its success with everyone. That's where knowing how to find and publish it comes in handy.

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The Easiest Way: Finding and Sharing Your Ad from Ads Manager

The best way to share your ad is by grabbing its unique post ID or "permalink." This permanent link leads directly to that specific ad post and, most importantly, carries all its accumulated likes, comments, and shares with it. When you share this link, you bring that valuable social proof along for the ride.

Here’s the step-by-step process to find that link.

Step 1: Navigate to Facebook Ads Manager

Your journey starts in the heart of your Facebook advertising operations. You can get to your Ads Manager in a few ways:

• Direct Link: The quickest way is to just go to https://business.facebook.com/adsmanager.
• From Your Business Suite: If you're using Meta Business Suite, look for the hamburger menu icon (three horizontal lines) often labeled "All tools," and select "Ads Manager" from the list.
• From Your Facebook Page: Go to your Facebook Business Page. In the left-hand menu, you should see an "Ad Center" or similar option that will lead you to Ads Manager.

Once you’re in Ads Manager, make sure you've selected the correct ad account from the dropdown menu in the upper left, especially if you manage more than one.

Step 2: Find the Specific Ad You Want to Share

Ads Manager is organized into three hierarchical tabs: Campaigns, Ad Sets, and Ads. You need to drill down to the individual ad you want to share.

1. Navigate to the "Ads" tab. This will show you a list of all individual ads across all your campaigns.
2. Use the search bar and filters at the top to narrow down your search. You can filter by campaign name, ad set name, date range, or delivery status to quickly find the ad you're looking for. It's often easiest to search for the campaign it was a part of.

Once you’ve located the ad in the list, you’re ready for the next step.

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Step 3: Preview the Ad to Get Its Permalink

This is where the magic happens. To get the shareable link, you need to open the ad's preview.

1. Hover your mouse over the name of the ad you want to share. A few icons and links will appear. Click the "Edit" link that appears below the ad name.
2. This will open up the ad editing panel, usually on the right side of your screen. You don't need to change any settings here. You're just looking for the ad preview at the top.
3. In the ad preview window, look for a small share icon (a square with an arrow pointing out). It’s usually located in the upper-right corner of the preview area. Click on it.
4. A dropdown menu will appear. Select the option that says "Facebook post with comments."

This action will open the actual ad post in a new browser tab, displaying it exactly as a user would see it in their news feed. The URL in your browser's address bar for this new tab is the permalink to your ad post. Copy this entire URL - this is what you’ll use to share the ad.

How to Share the Ad on Your Page (and Everywhere Else)

With the permalink copied to your clipboard, you can now post your successful ad on your brand's Facebook page. This process is just like sharing any other link.

1. Go to your Facebook Page’s timeline where you would normally create a new post.
2. In the "Create a post" box, paste the link you just copied from your browser.
3. Wait a moment for Facebook to generate a link preview. The preview will pull in your ad's creative (the image or video), the headline, and the snippet of text. Best of all, it will show the current count of likes and a few comments underneath it.
4. Once the preview has fully loaded, you can delete the pasted URL from the text box for a cleaner look. The preview will remain embedded in your post.
5. Write some fresh copy above the preview to introduce it to your followers. Adding context makes it feel more organic.
6. Click "Post" and you're done! Your ad, complete with all its fantastic social proof, is now live on your Page’s feed for all your followers to see.

Best Practices for Success When Reposting Ads

Just because you can share your ads doesn't mean you should share every single one. Here are a few tips to make this strategy work for you:

• Leverage Your Winners: Only share ads that have demonstrated strong performance. Look for high engagement rates (lots of likes, comments, shares) or ads that drove a significant number of conversions. Sharing a successful ad consolidates that positive feedback in one place.
• Add Fresh Context: Don't just paste the link and hit publish. Frame it for your organic audience. You could say something like, "We're so glad you're loving our latest offer! We wanted to post it here in case anyone missed it." This bit of commentary makes it feel less like an ad and more like a helpful piece of content.
• Keep Your Feed Balanced: Your Facebook Page feed shouldn't just be a replay of your greatest advertising hits. Continue to mix in your native organic content—behind-the-scenes photos, tips, articles, user-generated content, and community questions—to create a healthy and engaging content mix.
• Engage with Comments: Whether the comments came from the ad spend or the new organic post, make a dedicated effort to respond. Engaging with the community builds trust and shows that you're listening.

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Final Thoughts

Reposting a high-performing Facebook ad to your organic page is a smart way to maximize your content's value and harness its built-in social proof. By navigating to Ads Manager, finding the ad's unique permalink via the preview option and using the "Facebook post with comments" viewer, and then creating a new post on your page with it, you connect what’s happening on your paid advertising to your larger audience and get more mileage from your best creative campaigns.

Once you’ve started to get more engagement out of the content on your ads, you might want a bigger picture of how your campaigns are connecting not just to likes and shares, but to real business results. We all know how much time it takes. We built Graphed because stitching together data from Facebook Ads with traffic from Google Analytics and sales information from Shopify or your CRM into a simple reporting dashboard can be painfully complex. Instead of downloading spreadsheets and wrestling with charts, we let you just ask your data questions in plain English, and have Graphed build live reports that you can trust in seconds.