How to Send Facebook Ad Link

Trying to share a link to a specific Facebook Ad can feel surprisingly tricky. Whether you need a client's approval on a new creative, want to show a team member a specific ad's comments, or save a competitor's ad for inspiration, getting that simple, shareable link isn't as straightforward as right-clicking and copying. This guide will show you the exact, step-by-step methods to get a direct link to any Facebook ad, whether it's a live ad, a draft, or even one from a competitor.

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Why Would You Need to Share a Facebook Ad Link?

Before jumping into the "how," it's helpful to understand the "why." There isn't just one reason to grab an ad link, and the method you choose often depends on your goal. Here are the most common scenarios:

• Client & Stakeholder Approvals: Agencies and marketing teams constantly need to get final approval on ad copy, images, and videos before launching. A direct-preview link is essential for this workflow.
• Team Collaboration: You might want to get a colleague's opinion, show developers how a specific Instant Experience is working, or have your copywriter review the final ad in its native environment.
• Performance Analysis: Sharing a direct link to a post allows you to see the social proof - likes, comments, and shares - that has accumulated. This is crucial for understanding public sentiment about the ad.
• Building a "Swipe File": Marketers often save examples of great (or terrible) ads from other companies for inspiration, training, or competitive analysis. The Ad Library link is perfect for this.
• Portfolio & Case Studies: Freelancers and agencies love to showcase their best-performing ads in their portfolios. A direct link is much more dynamic than a static screenshot.

Understanding your use case will help you pick the right method from the options below.

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Method 1: The Ad Library & “Share” Button for Live Ads

This is the fastest and most common way to get a link for an ad that is currently active. The Meta Ad Library is a publicly available, searchable database of all ads running across Meta's apps. This method works for your ads and for any competitor's ads.

Step-by-Step Instructions

1. Navigate to the Ad Library: First, go to the page of the brand whose ad you want to see. This could be your own company's Facebook Page or a competitor's.
2. Find the "Page Transparency" Box: On the left-hand sidebar of the Facebook Page, scroll down until you see a box labeled "Page Transparency." Click the "See All" link inside it.
3. Open the Ad Library: A pop-up will appear with information about the page. Near the bottom, you'll see a section that says "Ads From This Page." If the page is running ads, there will be a button that says "Go to Ad Library." Click it.
4. Locate the Ad: You'll now be inside the searchable Ad Library, filtered to show only ads from that specific page. You can scroll through all their active creatives or use the search and filter options at the top to find a specific ad by keyword or date.
5. Get the Link: Once you find the ad you want to share, find the three dots (...) in the top right corner of the ad card. Click it, and you will see an option labeled "Share ad." Another small menu opens, simply click "Copy link." You now have a direct URL to that ad's entry in the Ad Library that you can paste anywhere.

When to use this method: It’s perfect for quickly sharing any live ads, especially for competitive research or to grab a link to one of your own already-running ads without digging through Ads Manager.

Method 2: Ad Preview in Ads Manager (For Drafts & Reviews)

What if the ad isn't live yet? This is the most critical workflow for any marketing team that needs a manager or client to sign off on an ad before it goes live and spends money. This method generates a unique, temporary preview link from within Ads Manager.

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Step-by-Step Instructions

1. Go to Meta Ads Manager: Navigate to the Ads Manager account where the ad has been created.
2. Locate Your Ad: Drill down to the specific ad you want to share. Select the correct Campaign, then the Ad Set, and finally, check the box next to the ad creative you need to share. With the ad selected, click the "Edit" button from the menu bar.
3. Find the "Preview" Option: When the ad editing pane slides out, look to the top right corner. You'll see an icon that looks like an eye, labeled "Preview." Click it to open the ad preview options. This will first show you how the ad looks on different placements (e.g., Facebook Feed, Instagram Stories).
4. Generate the Shareable Link: In that same top right corner, you will see a share icon (a box with an upward-pointing arrow). Click this icon. Then, select "Share a Link."
5. Configure Your Link Settings: A pop-up will appear with an important option: "Link expires in 30 days." You can toggle this on or off. It is highly recommended you leave it on. A 30-day expiration prevents an old preview link from being accidentally referenced or confused with a new version weeks later.
6. Copy and Share: After confirming your settings, click the "Copy" button. You can now send this link to anyone. When they open it, they will see a full-page preview of the ad exactly as it will appear in the Facebook feed, allowing them to play videos, read the copy, and see the call-to-action button.

When to use this method: This is the standard procedure for getting pre-launch approvals on drafts. It’s secure, temporary, and shows the ad in a realistic context without actually publishing it.

Method 3: Direct Link to the Ad Post on Facebook or Instagram

Sometimes you don't want a preview link, you want the URL for the actual post itself as it exists on your page or Instagram profile. This allows you to check for comments and review engagement directly. This is useful for ads that use an existing page post.

Step-by-Step Instructions

1. Go to Ads Manager & Find Your Ad: Similar to the previous method, start by navigating to the campaign, ad set, and a specific ad within Ads Manager.
2. Open the Ad Preview Tools: With the ad selected, make sure the preview panel is open on the right side. If it's closed, you can click the arrow on the far right edge of the screen to expand it.
3. Click the Share Icon → View Post: At the top of the preview pane, click the same share icon as before (the box with the arrow). This time, instead of "Share a Link," look at the options at the bottom of the dropdown menu. You will see choices like "Facebook Post with Comments" or "Instagram Post with Comments."
4. Select Your Destination: Click the option you need. This will open a new browser tab with a direct link to the published post on either Facebook or Instagram.
5. Copy the URL: You can now copy the URL directly from your browser's address bar. This is the permanent link (permalink) to that post.

When to use this method: Ideal for checking on social proof after an ad has been running, responding to comments directly on the ad post, or sharing a link with a community manager who needs to monitor engagement.

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Final Thoughts

Sharing a link to a Facebook ad is a core task for anyone in digital marketing, and knowing which method to use saves you time and frustration. Whether you're grabbing a link from the Ad Library for competitor analysis, generating a preview link for a client's approval, or linking directly to a post to check on comments, you now have the clear steps to get it done.

Sharing an ad creative is one piece of the puzzle, but sharing its performance is what truly drives decisions. Instead of grabbing screenshots of your Ads Manager, you can create live, beautiful dashboards in seconds. We built Graphed to connect directly to platforms like Facebook Ads, turning hours of manual reporting into a simple conversation. You can ask in plain English, "Show me a dashboard comparing my last three campaigns by cost-per-result," and get an interactive report back instantly that you can share with your team or clients.