How to See Page Visits in Google Analytics

Tracking how many visits a specific page on your website gets is one of the most fundamental tasks in analytics. In Google Analytics 4, the process is straightforward once you know where to look and understand a slight change in terminology. This article will guide you through finding page visit data in standard reports, customizing those reports for better insights, and building a simple custom report from scratch.

First, A Quick Word: "Page Visits" in GA4 are Called "Views"

If you're coming from the older version of Google Analytics (Universal Analytics or UA), you're probably used to looking for metrics like "Pageviews" and "Unique Pageviews." In Google Analytics 4, things are a little simpler.

The primary metric for measuring a page visit is now called Views. A "view" is recorded every single time a user loads a page on your website. If a user visits your homepage, then your pricing page, and then returns to the homepage, that would be recorded as 3 views.

The old "Unique Pageviews" metric, which counted one visit per page within a single session, is essentially replaced by looking at the count of Users for a specific page. This tells you how many distinct individuals viewed that page.

With that small terminology change in mind, let's find the data.

How to Find Page Views in Standard GA4 Reports

The quickest way to see how many views your pages are getting is by using the built-in "Pages and screens" report. This is your go-to destination for top-level page performance.

Step-by-Step Guide to the "Pages and screens" Report:

Log in to your Google Analytics 4 property.
On the left-hand navigation menu, click on Reports (the icon looks like a small bar chart).
Under the "Life cycle" collection, expand the Engagement section.
Click on Pages and screens.

You will now see a dashboard featuring a couple of charts and a detailed table. This table is where the magic happens. By default, it automatically shows you the most popular pages on your site, sorted by the total number of views.

Understanding the Key Metrics in the Report

When you first open the report, you’ll see several columns. Here’s what the most important ones mean:

Page path and screen class: This is the primary dimension. For websites, it shows the part of the URL that comes after your domain name. For example, for the URL www.yourbusiness.com/blog/great-post, the page path is /blog/great-post. You can change this to Page title by clicking the little dropdown arrow for a more-readable report.
Views: This is your core page visits count. It's the total number of times each page was viewed.
Users: This tells you the total number of unique users who viewed each page.
Views per user: This metric gives you the average number of times a single user viewed a particular page. A high number here might indicate that users are returning to that page multiple times.
Average engagement time: This shows the average time the page was the main focus in a user's browser. It’s a great indicator of how engaging your content is.

Customizing the Report for Deeper Page-Level Insights

The standard report is a great starting point, but its real power comes from customization. You can add secondary dimensions and filters to answer more specific questions about your traffic.

Adding a Secondary Dimension to See Traffic Sources

Let's say you want to know not just how many views your top pages get, but also where those views are coming from. You can do this by adding a secondary dimension.

Example: Finding the Traffic Source for Your Top Blog Post

Navigate to the Pages and screens report.
Click the blue "+" icon next to the primary dimension (which is likely set to "Page path and screen class").
A menu will appear. In the search box, type "session source" and select Session source / medium.

The table will now reload with a new column. You can see your page views broken down by the source of the traffic. You’ll be able to answer questions like:

How many views did our pricing page get from Google organic search? (google / organic)
How much traffic did our latest promotion drive to the product page? (facebook / cpc)
How many people are coming directly to the homepage? ((direct) / (none))

You can add other secondary dimensions to find out things like which Device (desktop vs. mobile) or Country your page visitors are coming from.

Using Filters to Focus on Specific Pages

Sometimes you don't want to see all your pages at once. You might want to analyze only your blog content or a specific set of landing pages. The filter function is perfect for this.

Example: How to See Views for Just Your Blog Pages Let's assume all your blog posts live under a /blog/ page path (e.g., yourwebsite.com/blog/my-post).

At the top of the report, click on Add filter.
A builder tool will appear on the right side of your screen.
In the "Dimension" search box, select Page path and screen class.
Set the "Match Type" to contains.
In the "Value" text box, enter /blog/.
Click the blue Apply button.

The report will refresh, showing you data exclusively for pages that contain /blog/ in their URL. This is an incredibly useful way to isolate a specific section of your site for analysis.

Going Further: Building a Custom Report in GA4 Explorations

While the standard reports are great for quick answers, sometimes you need to build something more specific. GA4’s Explore section lets you create fully custom reports to visualize your data exactly how you want it.

Here’s how to build a simple table from scratch to show page views from different devices:

On the left-hand navigation menu, click on Explore.
Select Free form from the templates gallery.
Give your exploration a name, like "Page Views by Device."
Import Dimensions: In the "Variables" column on the left, click the "+" next to "DIMENSIONS." Search for and import "Page title" and "Device category."
Import Metrics: In the same column, click the "+" next to "METRICS." Search for and import "Views" and "Total users."
Build the Report: Now, you can drag and drop your imported variables into the "Tab Settings" column.
- Drag Page title from "Dimensions" into the Rows section.
- Drag Device category from "Dimensions" into the Columns section.
- Drag Views and Total Users from "Metrics" into the Values section.

Congratulations! You just built a custom report. A table will instantly appear on the right, showing you your top pages as rows, device types (desktop, mobile, tablet) as columns, and the corresponding view and user counts in the cells. It’s a powerful way to get precise answers that aren't available in standard reports.

Final Thoughts

Knowing how to see your page visits, or "Views," in Google Analytics 4 is a foundational skill. By using the standard 'Pages and screens' report and customizing it with secondary dimensions and filters, you can answer most questions you have about your website's performance. For an even more detailed analysis, the free-form explorations give you the flexibility to build reports that match your specific needs.

Getting insights from Google Analytics is one thing, but connecting those page views to outcomes in your other tools - like sales in Shopify, leads in HubSpot, or ad spend in Facebook Ads - is often where the real work begins. Instead of spending hours manually exporting CSVs and stitching together spreadsheets, we created a way to simplify this process entirely. With Graphed you can connect all your data sources and then use simple, plain English to ask questions and build real-time dashboards automatically, helping you see the full picture in seconds, not hours.