How to See Page Path in Google Analytics 4

Finding which pages on your website get the most traffic is a fundamental part of any digital strategy. In Google Analytics 4, this information is readily available through the "page path" dimension. This article will show you exactly how to find page path data in GA4, how to customize your reports for deeper insights, and why this simple dimension is so valuable for understanding user behavior.

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What is a Page Path in GA4?

A page path is the part of a URL that comes after the domain name. It always starts with a forward slash (/) and represents a specific page or resource on your website. For instance, if the full URL of a page is https://www.yourwebsite.com/blog/popular-post, the page path is simply /blog/popular-post.

In GA4, this key piece of information is found under the dimension named "Page path and screen class." It’s Google’s way of combining data from both websites (page paths) and mobile apps (screen classes) into a single, unified report. For website analysis, you can just think of it as the page path.

Tracking the page path simplifies your analysis because it strips away all of the extra noise, such as:

• Protocols (http:// or https://)
• Subdomains (e.g., blog.yourwebsite.com)
• UTM parameters or other query strings (like ?utm_source=newsletter)

By focusing only on the path, you can easily group all traffic to a specific page, regardless of how a user got there or what tracking tags were attached to the URL. For example, visits to .../contact?source=facebook and .../contact are both counted under the same page path: /contact.

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Why Does Tracking Page Path Matter?

Watching your page path data isn’t just for satisfying curiosity. It provides actionable information that can directly impact your marketing, content, and sales strategies.

Here are a few concrete reasons why you need to keep an eye on it:

• Analyze Content Performance: The most straightforward use case is identifying your top-performing content. By looking at page paths with the highest number of views and engaged sessions, you can immediately see which blog posts, landing pages, or product pages resonate most with your audience. This helps you decide what kind of content to create more of.
• Understand User Navigation: By seeing which pages get consistent traffic, you can start building a mental map of how users navigate your site. Which pages are common entry points? Where do users go after reading a blog post? This information is critical for optimizing user funnels and improving your site’s internal linking structure.
• Identify Underperforming Pages: On the flip side, you can quickly spot which pages receive little to no traffic. These might be great pieces of content that nobody can find, indicating poor SEO or a lack of internal links. It's a goldmine for quick-win content updates and promotion opportunities.
• Find Technical Issues: A sudden spike in traffic to a page path like /404-page-not-found could indicate that a popular internal or external link is broken. By checking this report, you can catch and fix broken links before they significantly impact user experience.

How to Find Page Paths with GA4’s Standard Reports

The quickest way to see page path data is through one of Google's built-in standard reports. This is a great starting point for a general overview of your site’s performance.

Follow these steps:

1. Navigate to the "Pages and screens" Report:

From your GA4 dashboard, go to the left-hand navigation panel and click on Reports → Engagement → Pages and screens.

2. Understand the Default View:

When you first open this report, the primary dimension in the table is usually set to "Page title and screen class." This shows you the user-friendly titles of your pages, which are pulled from the text between the <title> tags in your site’s HTML. While page titles can be helpful, they can also be inconsistent or duplicated, especially for large sites. Using the page path provides a more precise and reliable way to analyze performance.

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3. Change the Primary Dimension to Page Path:

To view your data by page path, simply click the small dropdown arrow next to the current primary dimension ("Page title and screen class"). From the list that appears, select "Page path and screen class."

The table will instantly update, and you will now see a list of all your website's page paths, typically sorted by the total number of Views. Alongside each path, you'll find key metrics like Users, Views per user, and Average engagement time. This is your high-level overview of which content is attracting the most attention.

Making the Report More Useful

Once you're viewing the correct data, you can refine it for better insights:

• Use the Search Bar: Looking for data on a specific section of your site, like your blog? Type a subdirectory like /blog/ into the search bar just above the table to filter the results.
• Add a Secondary Dimension: Click the blue "plus" icon next to the primary dimension dropdown. You can add a secondary dimension like "Session source / medium" to see which traffic channels are sending visitors to each page. This helps you answer questions like, "Which blog posts are most popular with visitors from Google Organic Search?"
• Adjust the Date Range: In the top-right corner, you can change the date range to analyze performance over the last week, month, quarter, or any custom timeframe you need.

Creating a Custom Page Path Report with Explorations

While the standard report is great for quick check-ins, GA4’s "Explore" section gives you the freedom to build much more detailed and flexible reports. If you want to analyze page paths with dimensions and metrics not available in the standard reports, creating an Exploration is the way to go.

Here’s how to build a simple but powerful custom page path report:

1. Open the Explorations Section:

In the left-hand navigation menu, click on "Explore."

2. Create a New Blank Exploration:

Click on the large "Blank" template to start from scratch. Give your exploration a descriptive name like "Detailed Page Performance."

3. Import Your Dimensions:

In the "Variables" column on the left, click the plus sign next to the "Dimensions" category. Search for and import the following dimensions (you can select them all at once):

• Page path and screen class
• Session source / medium
• Device category
• Country

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4. Import Your Metrics:

Now, click the plus sign next to the "Metrics" category. Search for and import the metrics that matter most to you. Good options include:

• Views
• Sessions
• Engaged sessions
• Conversions
• Total users

5. Build the Report Canvas:

Now it’s time to assemble your report in the "Tab Settings" column.

• Drag "Page path and screen class" from the Variables panel over to the "Rows" field in the Tab Settings panel.
• Drag the metrics you want to analyze (e.g., Views, Engaged Sessions, Conversions) over to the "Values" field.

A table will immediately appear on the right side of your screen showing your page paths and the exact metrics you selected. From here, you can continue customizing it.

Deeper Analysis with Your Custom Report:

• Drill Down with Filters: Drag the "Device category" dimension into the "Filters" box and set it to exactly match "mobile." Now your entire report shows you page performance on mobile devices only.
• Compare Segments: You can create and add different user segments to see how behavior changes between groups, like "Organic Traffic" vs. "Paid Traffic."
• Change Visualizations: The default is a table, but you can change the visualization to a donut chart, line chart, or bar chart to help stakeholders quickly grasp performance trends.

Common Mistakes & Quick Tips

As you dive into your page path data, here are a few things to keep in mind:

• Page Title vs. Page Path: Remember the difference. Use page titles for easy-to-read reports for non-technical team members. Use page paths for precise analysis, checking for redirect issues, or analyzing site structure.
• Understanding "(not set)": If you see a (not set) value in your page path report, it usually signifies events that aren’t tied to a specific page view, like actions that occur after a user session has timed out. In most cases, it’s a small amount of data that can be safely ignored or filtered out.
• Bookmarking Your Report: Instead of building a custom exploration from scratch every time, you can edit the standard "Pages and screens" report to your liking (by adding a secondary dimension and sorting) and then save it for one-click access in the future.

Final Thoughts

Mastering the "Page path and screen class" dimension is one of the first steps toward unlocking meaningful insights in Google Analytics 4. Whether you’re using the standard reports for a quick content audit or building custom explorations for a deep dive, this data tells you exactly what content captures your audience's attention and how they interact with your website.

Consistently running these reports in GA4 is a great habit, but we know it can become another manual task on a long to-do list. At Graphed, we created a way to skip all the navigating and report-building entirely. We connect seamlessly to your GA4 account so you can simply ask questions in plain English, like "Show me my top 10 most viewed pages this month," and get back an instant, real-time dashboard that answers your question in seconds.