How to Pull LinkedIn Analytics
Knowing if your LinkedIn efforts are actually working requires diving into the data. This guide walks you through exactly how to pull your LinkedIn analytics, from both your personal profile and your Company Page, and explains what those metrics actually mean for your business.
Why Bother with LinkedIn Analytics?
Monitoring your LinkedIn performance gives you the feedback you need to create better content, reach the right audience, and demonstrate the value of your efforts. Before we get into the step-by-step process of pulling reports, let's quickly cover why this data is so important.
- Understand Your Audience: LinkedIn analytics reveal detailed demographic information about your page visitors and followers, including their job titles, seniority levels, industries, and company sizes. This helps you confirm whether you're reaching your ideal customer profile (ICP) or if you need to adjust your strategy.
- Refine Your Content Strategy: By tracking metrics like engagement rate, clicks, and impressions on individual posts, you can identify which topics, formats (video, image, text), and calls-to-action resonate most with your audience. Stop guessing what works and start creating content you know will perform.
- Prove ROI: For B2B companies, LinkedIn is often a major channel for lead generation and brand awareness. Concrete metrics provide the evidence needed to justify the time and resources invested in the platform, showing leadership clear proof of its impact.
- Optimize Your A/B Tests: Whether you post frequently about new product use cases or company culture, analytics helps you get clear reports about which posts work best — so you can double-down by posting more engaging, high-performing content.
Two Main Sources of LinkedIn Data
LinkedIn offers two primary places to find native analytics directly on its website — without requiring additional tools.
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1. Personal Profile Analytics
If you're using your personal profile for professional branding or networking, LinkedIn gives you some basic but helpful insights into your activity. It's not as deep as a Company Page — but perfect to stay in rhythm when a piece of your content is getting traction. Your Personal Profile Analytics are shown directly under three main modules of your personal LinkedIn Profile — Analytics, Resources, and Activity.
The "Analytics" section summarizes how many people interacted with you or your recent content
- Profile views: This shows how many LinkedIn members have viewed your profile — up to 90 days ago!
- Post Impressions: The number of times your posts appeared in the feed. This gives insight into whether LinkedIn's algorithm is "rewarding" you with additional post impressions to new LinkedIn users.
- Search appearances: The number of times your personal profile was found through a LinkedIn search. You'll be able to compare this metric across a few weeks' time. You'll find some top-level details on which types of people found you as well.
The "Resources" section shows a simple on/off status which confirms your current "Creator Mode" setting and whether your "My Network" is live. Creator mode is a profile setting that can help you grow your reach and influence on LinkedIn. You also can get access to creator tools once creator mode has been turned on including:
- LinkedIn Live
- Newsletter
- Audio event
- Follow tools
When you "show all activity", find your posts and then navigate to view their performance. You can then analyze the performance of individual posts. LinkedIn also provides detail about the types of people that found your content, including metrics for their:
- Current jobs: such as a Sales Development Manager or Product marketer.
- Current location
- Current companies
2. Company Page Analytics
Once your LinkedIn follower count reaches 30 followers, LinkedIn will show advanced analytics to page administrators about not only page content performance, but also follower audience demographics. It segments into four main dashboard reports on LinkedIn pages: Visitors, Followers, Content, and Competitors.
To access Company page data, admins can navigate there by following these three steps:
- Click on the “Me” icon menu item which shows on the primary navigation's far-right-hand side on LinkedIn.
- From the “Manage” heading section, select your company's page — You’ll see a list of pages that you have access to.
- Once on the page, select the ”Analytics” menu item which will give you a dropdown list containing each native LinkedIn dashboard including visitors, followers, content, and even a company page dashboard showing your page versus similar companies.
From the analytics overview page, you will find the main Analytics Navigation list.
Visitors Dashboard
The Visitors dashboard helps you understand who is visiting your page, even if they aren't followers. It's a goldmine for understanding your potential audience.
- How to Access: Go to your Company Page, click Analytics > Visitors.
- Key Metrics to Watch:
Followers Dashboard
This section is all about the people who have actively chosen to follow your page. Unlike visitors, followers have opted in to see your updates, making them a more engaged and valuable audience.
- How to Access: Go to your Company Page, click Analytics > Followers.
- Key Metrics to Watch:
Content Dashboard
This dashboard is your command center for understanding how your posts are performing. This is where you identify what's working so that content can be re-promoted through employee page profiles to maximize any budget costs, whether human capital or paid promotion costs.
Analyzing company posts regularly gives you the power to replicate any small wins. It's also how social media managers avoid publishing new posts their audience won't like. It also helps marketers build compelling business cases required to get stakeholder approval (on LinkedIn post topics) while on special, cross-functional projects.
- How to Access: Go to your Company Page, click Analytics > Content Suggestions.
- Here are some top metrics to keep your eyes on:
Competitors Dashboard
LinkedIn offers a feature to monitor your performance against up to nine of your competitors. This dashboard offers crucial context — Is our 10% follower monthly growth rate as impressive as it seems? Comparing against others within our niche reveals that they often achieve double those results, exceeding 17%. Research your niche, identify at least three direct competitors, and once they are added, unlock additional LinkedIn Analytics reports.
- How to Use It: In the Analytics dropdown, select Competitors. Add companies you want to track.
- Key Use Cases: Benchmarking. Are we leading or lagging growth-wise? Compare followers and follower count. Analyze the most recent post they pushed live through their feed. This helps uncover insights into how you, too, can improve audience engagement. If their top articles used GIFs while specific LinkedIn influencers got name-checked, consider similar tactics.
By comparing your team's total or new followers to your competition, you gain new insights into growth patterns. For example: "How much are the best-in-breed growing?" Or "Is another team’s follower growth outpacing ours by more than 2%?"
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How to Export Your LinkedIn Analytics Data
At some point, you may need to share LinkedIn data throughout your organization. These reports can help product managers prepare for events or provide executives with insights on follower demographics from recent campaigns. Here's a simple guide on how to do this directly within LinkedIn:
- Navigate to your desired analytics dashboard (such as Visitors or Followers) and use the Export functionality for your chosen time range.
- Once opened, users should click the Export button at the page’s top-right corner. Select your report's date range, and confirm your selection.
- LinkedIn may take some time to prepare your report. A confirmation will tell you when it's ready to download, ensuring you can access all necessary datasets.
Final Thoughts
Getting your data out of LinkedIn doesn't have to be difficult — it's the simplest part. Understanding how to extract insights about your visitors, followers, and competitors unlocks your company's potential. Regularly analyzing audience engagement can guide data-informed decisions, enabling a comprehensive view of your performance.
Running daily CSV exports from LinkedIn, Google Ads, Shopify, and many other tools can overwhelm your marketing team with tedious data work, leaving little time for analysis. Each source operates in isolation, making it nearly impossible to build a full customer journey. We've built Graphed to address this frustration, providing your team with integrated data and real-time dashboards that streamline insights and decision-making.
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