How to Get LinkedIn Analytics Report

Your LinkedIn content strategy shouldn't be a guessing game. The platform has a goldmine of data waiting to tell you which posts are working, who your audience is, and how your page is truly performing. This guide will show you exactly how to find, download, and make sense of your LinkedIn analytics report for both your Company Page and personal profile.

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Understanding Your LinkedIn Analytics Toolkit

First, it's important to know that LinkedIn provides two different sets of analytics: one for your Company Page and another for your personal profile. They serve different purposes and offer very different levels of detail.

• Company Page Analytics: This is the robust, professional-grade analytics dashboard for your business. It offers in-depth data on your followers, visitors, content performance, and even competitors. Crucially, this is the data you can export into a detailed report (a CSV file) to analyze in a spreadsheet.
• Personal Profile Analytics: This is a simpler, high-level overview of your individual activity. It shows things like who's viewed your profile and how many impressions your posts received. While useful for personal branding, it’s much less detailed and a formal report cannot be exported from here.

We’ll start with the main event: getting a detailed report from your Company Page.

Diving into Your LinkedIn Company Page Analytics

This is where you'll find the most actionable data to inform your company’s content marketing strategy. For anyone managing a brand's presence on the platform, mastering this dashboard is a must.

How to Find and Navigate Company Analytics

Getting to your dashboard is straightforward. Here’s how to access it:

1. Log in to LinkedIn and navigate to your Company Page.
2. Once you're on your page’s home feed, look at the navigation menu at the top. Click on Analytics.
3. You'll land on a dashboard with several tabs: Visitors, Followers, Content, and Competitors.

Let's break down what each of these sections tells you and how to interpret the numbers.

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1. The Visitors Tab

This tab tells you about the people who landed on your Company Page, even if they aren't followers. It's a great indicator of your page's overall reach and brand awareness.

You can see aggregate, anonymous demographic data on your visitors, including:

• Job function: Are marketers, sales reps, or engineers visiting your page? This helps confirm if you're reaching your intended professional audience.
• Seniority level: See if you're attracting interns, managers, or C-level executives. You can tailor your content's tone and complexity based on this info.
• Industry: Is your page popular in the software industry, healthcare, or retail? This helps you understand which sectors find your brand relevant.
• Company size: Know if your page traffic is coming from startups, mid-sized companies, or large enterprises.

How to use this data: If you see that you're attracting a lot of visitors from an industry you aren't actively targeting, it could represent an untapped market. Or, if you're trying to reach VPs but are only attracting entry-level visitors, you may need to adjust your content and messaging to be more strategic.

2. The Followers Tab

While the Visitors tab tracks anyone who lands on your page, the Followers tab focuses specifically on the professionals who have subscribed to your updates. This is your core community.

Here you'll find:

• Total followers and new follower trends: Track your growth over time with a handy line graph. Spot spikes in new followers to see if they correlate with a specific campaign or a viral post.
• Follower demographics: Just like visitors, you can see the job function, seniority, industry, and company size of your followers. Analyzing these profiles gives you a clear picture of who makes up your loyal audience, which is essential for creating content that connects.

How to use this data: Regularly check your follower demographics. If you are a B2B SaaS company aiming for marketing directors, but your followers are mostly software developers, your content might be missing the mark. Use these insights to create posts that speak directly to the audience you want to build.

3. The Content Tab (Formerly "Updates")

This is arguably the most valuable tab for day-to-day content management. It measures the performance of every single post you share, helping you understand what your audience truly cares about.

Metrics for each piece of content include:

• Impressions: The number of times your post was shown in someone's feed.
• Reactions, Comments, and Shares: These metrics measure active engagement and show how compelling your content is.
• Click-Through Rate (CTR): The percentage of people who saw your post and clicked on your link, video, or article. A high CTR signals a strong headline and compelling call-to-action.
• Engagement Rate: This is a key health metric. It’s calculated by taking the total number of interactions (reactions, comments, shares, clicks) and dividing it by the total number of impressions. A high engagement rate means your content is genuinely resonating.

How to use this data: Sort your content by engagement rate to quickly identify your top performers. Is there a pattern? Do posts with videos outperform those with static images? Does asking questions generate more comments? Use these takeaways to create more of what works and less of what doesn't.

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4. The Competitors Tab

This section allows you to benchmark your performance against other Company Pages. You can add up to nine competitors to create a comparison dashboard.

The report tracks:

• Total followers and new followers: See how your follower growth stacks up against others in your industry.
• Number of updates and engagement rate: Compare your posting frequency and content effectiveness to your rivals.

How to use this data: If a competitor has a much higher engagement rate despite having fewer followers, check out their page. Analyze their content to understand what themes and formats are working for them, and look for opportunities to adapt your own strategy.

How to Export Your LinkedIn Analytics Report

Now for the main event: getting a downloadable report. Exporting your data into a CSV file allows for deeper analysis, custom charting in tools like Excel or Google Sheets, and sharing performance snapshots with your team.

1. Go to your Analytics tab.
2. Look for the blue Export button in the top right corner of the Visitors, Followers, or Content sections. Click it.
3. A pop-up will appear allowing you to select a time range. You can typically export data for up to the last 24 months.
4. Click Export, and your browser will download a CSV file.

You'll download a separate file for each type of data (visitors, followers, and content). A typical content performance export, for example, will break down every post with its specific impressions, clicks, shares, and engagement rates. This raw data is perfect for building pivot tables and creating custom visuals to track performance over time.

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Checking Your Personal Profile Analytics

While you can't get a formal report, understanding your personal analytics is vital for anyone using their profile for thought leadership, sales prospecting, or networking.

You can find this data just below your profile picture and headline in a private dashboard labeled Analytics & tools.

There are three main categories here:

• Profile views: Shows how many people have viewed your profile over the last 90 days. Basic users can see a few of the most recent viewers, while Premium subscribers can see the full list.
• Post impressions: When you share an update from your personal profile, this number reflects how many times it was seen in the feed. It's a quick way to gauge the reach of your personal content.
• Search appearances: This shows how many times your profile appeared in search results and might even show you a few keywords people used to find you (like "content marketer" or "sales leader"). It's a direct indicator of how well your profile is optimized for LinkedIn search.

If you have Creator Mode turned on, you get access to more advanced personal analytics, including a follower growth chart, more detailed content performance data, and follower demographics similar to a Company Page. However, even with creator mode, this data cannot be exported.

Final Thoughts

Accessing your LinkedIn analytics report provides the clarity you need to move beyond posting randomly and toward building a data-informed strategy. By regularly reviewing your visitor demographics, follower trends, and content engagement, you can make smarter decisions that improve your reach, connection, and impact on the platform.

Of course, manually exporting data from LinkedIn and stitching it together with your other marketing analytics from tools like Google Analytics or your ad platforms is time-consuming. At Graphed, we automate the entire process for you. By connecting all your data sources in one place, we allow you to create live dashboards and get instant answers without ever touching a CSV file. You can simply ask questions in plain English, like "Which LinkedIn posts from last quarter had the highest click-through rate to our website?" and get an interactive chart in seconds, giving you back hours to focus on strategy instead of spreadsheets.