How to Get a Google Analytics Account

Setting up a Google Analytics account is one of the most important steps you can take after launching a website. It gives you the power to see who’s visiting your site, where they’re coming from, and what they do once they get there - all for free. This tutorial will walk you through the entire process, step by step, from creating your account to making sure it’s tracking your website traffic correctly.

So, What Exactly Is Google Analytics?

Think of Google Analytics as the dashboard for your website. It’s a powerful web analytics service that tracks and reports website traffic, giving you a comprehensive look at your website's performance and your audience's behavior. Without it, you're essentially flying blind, guessing what content resonates, which marketing channels are effective, and how visitors interact with your pages.

Getting it set up allows you to answer fundamental business questions like:

• How many people are visiting my website? (Users, Sessions, Pageviews)
• Where are my visitors coming from? (Organic search, social media, paid ads, direct links)
• What are my most popular pages? (Content performance)
• Which marketing campaigns are driving the most traffic and conversions? (Campaign ROI)
• Are visitors using a desktop or mobile device? (Device breakdown)
• How engaged are my visitors? (Average engagement time, bounce rates)

Best of all, this industry-standard tool is completely free. It’s an essential part of any digital marketing stack, whether you’re a solopreneur, a small business, or a growing e-commerce brand.

Before You Begin: What You'll Need

The good news is that you don’t need much to get started. Just make sure you have these two things ready:

1. A Google Account: You’ll need a Google account (like a Gmail address, for example) to sign up for Analytics. If you don't have one, you can create a new Google Account for free.
2. Access to Your Website's Backend: You’ll need to be able to add a small snippet of code to your website's HTML, or use an integration/plugin if you're using a platform like WordPress, Shopify, or Wix.

Step-by-Step Guide to Creating Your Google Analytics 4 Account

Google has transitioned to its newest version, Google Analytics 4. If you’re setting up a new account, this is the version you'll be using. Let's walk through it.

Step 1: Go to the Google Analytics Website

First, head over to the Google Analytics homepage. Click the "Start for free" button. You’ll be prompted to sign in with your Google Account.

Step 2: Create a New Account

After signing in, you’ll be guided through the setup process. The first step is creating an "Account."

• Account Name: This is a top-level folder for your business. A good practice is to use your business or organization's name here. One account can contain multiple "Properties" (e.g., your website, your blog, your mobile app).

Beneath the account name, you'll see "Account Data Sharing Settings." These checkboxes control how your data is shared with Google. You can leave them as they are or review them to adjust your privacy preferences.

Step 3: Set Up a Property

Next, you’ll create your first "Property." A property represents your website or app. If your business has one website, you'll likely have one property in your account.

• Property name: Enter the name of your website (e.g., "My Awesome Online Store").
• Reporting time zone: Select the time zone you operate in. This is important because it ensures your daily reports align with your actual business day.
• Currency: Choose the currency your business uses. This is especially important for e-commerce sites.

Step 4: Answer a Few Questions About Your Business

Google will ask for some optional information about your business, like your industry category and business size. This information helps them provide you with relevant benchmarking data in the future. Just answer the questions and click "Next."

Step 5: Set Up Your Data Stream

A "Data Stream" is the source of the data flowing into your GA4 Property. Since you’re setting this up for a website, you’ll want to choose the "Web" platform.

You’ll be asked for:

• Website URL: Enter your website’s domain (e.g., www.myawesomestore.com).
• Stream name: You can give it a name, or simply use your website’s name again.

Enhanced measurement will be enabled by default. This is a great feature of GA4 that automatically tracks common interactions like page views, scrolls, outbound clicks, and file downloads without any extra coding. Keep it turned on.

Click "Create stream."

Getting the Code: How to Install Your Tracking Tag

After you create your data stream, Google will show you a page with your "Measurement ID" (which looks like G-XXXXXXXXXX) and installation instructions. This Measurement ID and its associated tracking code snippet are what connect your website to Google Analytics.

You have a few options for installing it. Here they are, from easiest to most technical.

Method 1: Using a CMS Plugin or Platform Integration (Easiest)

If your website is built on a platform like WordPress, Shopify, Wix, or Squarespace, this is the simplest method. Most of these platforms have built-in integrations for Google Analytics.

• For WordPress: Install a plugin like Site Kit by Google or GA Google Analytics. These plugins remove the need for coding. You'll simply copy your "Measurement ID" (G-XXXXXXXXXX) from GA and paste it into the plugin's settings field.
• For Shopify: Go to your Shopify admin dashboard, navigate to Online Store > Preferences. You'll see a Google Analytics section where you can paste your tracking code snippet.
• For Wix or Squarespace: They also have dedicated marketing integration sections where you can paste your Measurement ID or the full tracking tag.

Method 2: Using Google Tag Manager (Recommended for Growth)

Google Tag Manager (GTM) is a free tool that acts as a container for all your marketing and analytics scripts (called "tags"). Instead of adding multiple code snippets to your site (one for Google Analytics, one for the Facebook Pixel, one for Google Ads), you just add the GTM code once. Then, you manage all your tags within the GTM interface.

While it's one extra step to set up, it's highly recommended as it keeps your website code clean and makes future marketing tag management much easier. To use it, you would set up a Google Analytics 4 tag within Google Tag Manager.

Method 3: Adding the Code Manually to Your Website's HTML

If you have a custom-built website or prefer not to use plugins, you can install the tracking code directly. GA4 will provide you with a global site tag (gtag.js). It looks something like this:

<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX"></script>
<script>
  window.dataLayer = window.dataLayer || [],
  function gtag(){dataLayer.push(arguments),}
  gtag('js', new Date()),

  gtag('config', 'G-XXXXXXXXXX'),
</script>

You need to copy this entire snippet and paste it into the <head> section of every single page on your website. Be careful when editing your site's code, if you're not comfortable with this, the plugin method is a safer bet.

Final Check: Did It Work? Verifying Your Installation

So, you’ve put the code on your site. How do you know if it's actually working?

1. Go back to your Google Analytics dashboard. On the left navigation menu, go to Reports > Realtime.
2. In a separate browser tab, visit your own website. Click around to a few different pages.
3. Switch back to the Google Analytics Realtime report. You should see yourself appear as a visitor, often within a minute. If you see activity on this report, congratulations! You’ve successfully installed Google Analytics.

Data can take 24-48 hours to fully populate in the standard reports, so don’t worry if they look empty at first. The Realtime report is your proof that the connection is working.

Now What? First Steps in Google Analytics

Once you’re successfully collecting data, the real journey begins. It can feel a bit overwhelming at first, so here are a few simple places to start:

• Audience Overview: Get a feel for who is visiting your site. Where are they located geographically? What languages do they speak?
• Acquisition Report: Head to Reports > Acquisition > Traffic acquisition. This is where you’ll see which channels are sending you the most traffic. Is it Google search (Organic Search), your Facebook page (Organic Social), or that email you sent out?
• Engagement Report: Check out Reports > Engagement > Pages and screens. This shows you which of your pages get the most views, helping you understand what content is the most popular with your audience.

Just spend some time clicking around these basic reports to familiarize yourself with the data you now have access to.

Final Thoughts

You've now successfully created a Google Analytics account, installed the tracking code, and begun collecting valuable data about your website's visitors. This foundational step unlocks crucial insights that will help you better understand your audience and make smarter decisions to grow your online presence.

Eventually, running reports across different platforms - like comparing your Google Analytics traffic data with your Facebook Ads spend or Shopify sales - can become a manual, time-consuming task. At Graphed, we’ve made that part easy. By securely connecting your data sources like Google Analytics, you can use simple natural language to ask questions ("Show me my top traffic sources and which ones lead to the most sales") and instantly get live dashboards and reports, saving you hours of tedious spreadsheet work.