How to Follow People on Meta Business Suite

Following other accounts from your personal social media profile is second nature, but trying to do the same from your Meta Business Page can be surprisingly confusing. The option isn't where you might expect to find it within the Meta Business Suite dashboard. This guide will show you exactly how to follow other pages and profiles from your business account on both Facebook and Instagram, so you can start engaging, building community, and keeping tabs on your industry.

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Why Follow Other Accounts from Your Business Page?

Before we get into the "how," let's quickly cover the "why." Actively following other accounts is more than just a vanity metric, it’s a core part of a healthy social media strategy. It allows you to transform your business page from a simple broadcast tool into an active, listening member of your digital community.

• Keep Up with Competitors and Industry Leaders: Tracking what your competitors are posting is the easiest way to see their content strategy, promotions, and how they engage with their audience. Following industry news pages and thought leaders also helps you stay on top of the latest trends.
• Engage with Partners and Influencers: If you collaborate with other businesses, influencers, or brand ambassadors, following them is essential. It lets you easily see their content, share their posts, and engage with their updates, strengthening your professional relationships.
• Discover User-Generated Content (UGC): Following your brand's biggest fans, loyal customers, and relevant hashtags is a fantastic way to discover UGC. When someone posts a great picture with your product, you’ll see it in your feed, giving you an opportunity to comment or ask for permission to reshare it.
• Build a Stronger Community: Social media is a two-way street. When your business page actively engages with others - by liking, commenting, and sharing - it shows that there are real people behind the brand. This fosters goodwill and encourages others to interact with you in return.

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The Easiest Way: Following Directly on Facebook and Instagram

Here’s the part that trips most people up: the primary way to follow another account is not through a menu inside the main Meta Business Suite dashboard. Instead, the most straightforward method is to go directly to Facebook and Instagram and "act" as your Business Page.

Meta has streamlined this process, allowing you to easily switch between your personal profile and any business pages you manage.

How to Follow Another Account on Facebook

To follow another Facebook Business Page or a person’s public profile from your own Business Page, you need to switch into your Page's persona. Here’s how:

1. Go to Facebook.com: Log into the personal Facebook account that has administrative access to your Business Page.
2. Switch Profiles: In the top-right corner of the screen, click on your profile picture. A menu will drop down. Click "See all profiles" and then select the Business Page you want to use.
3. Confirm You've Switched: The page will reload, and you'll now see your Business Page's logo in the top-right corner. You are now browsing Facebook as your business. Any action you take - liking, commenting, following - will come from your page, not your personal profile.
4. Find and Follow the Account: Use the search bar to find the Page or public profile you want to follow. Once you're on their profile, simply click the "Like" or "Follow" button. For Business Pages, clicking "Like" automatically makes you a follower. For personal profiles, you can only follow them if they have this feature enabled for the public.

That's it! You are now following that account. Their public posts will start appearing in your Page's news feed.

How to Follow Another Account on Instagram

The process is just as simple on Instagram and likely more familiar since many users are already accustomed to managing multiple accounts on the app.

1. Open the Instagram App: Make sure you are logged into the account that's linked to your business page.
2. Switch to Your Business Profile: To switch accounts, simply tap and hold your profile picture in the bottom-right corner of the app. A menu will pop up showing all your linked accounts. Select your business profile. (On a desktop, you can click your profile picture in the top-right and choose "Switch accounts").
3. Find and Follow the Account: Use the search feature (the magnifying glass icon) to find the Instagram profile you want to follow.
4. Tap the "Follow" Button: Once you land on their profile, just tap the blue "Follow" button. The request works the same as it does for a personal profile. If the account is public, you will instantly follow them. If it's private, they will need to approve your request.

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How to Engage Using the "Feed" in Meta Business Suite

While you can't discover and follow new people directly from the main Business Suite dashboard very effectively, you can - and should - use it to manage your feed and interact with the accounts you already follow.

This is where you can dedicate time to community management without getting distracted by your personal feed notifications.

1. Navigate to Business Suite: Go to business.facebook.com.
2. Select "Content": In the main navigation menu on the left side of your screen, click on "Content".
3. Click "Feed & Grid": Under the Content section, you will see an option labeled "Feed & Grid". This is the dedicated newsfeed for your linked business pages.
4. Toggle Between Facebook and Instagram: At the top of the page, you can easily switch between viewing your Facebook Page's feed and your Instagram profile's feed.

This dedicated feed shows you the most recent posts from the accounts you followed using the methods above. From here, you can comment, like, and share content directly from your business identity, helping you efficiently manage your daily engagement tasks.

Best Practices for Following Accounts

Knowing how to follow is just the first step. Being strategic about who you follow will make your efforts much more effective.

• Curate a Balanced Feed: Don't just follow competitors. Create a diverse feed that includes complementary businesses (e.g., a wedding photographer following florists and venues), local news outlets, community organizations, customers who champion your brand, and influential voices in your niche.
• Don’t Follow Just to Get a Follow Back: The old "follow/unfollow" tactic is spammy and hurts your brand's reputation. Follow accounts you are genuinely interested in. An authentic engagement strategy builds a much stronger and more loyal audience over time.
• Interact Authentically: Don't just follow accounts and then remain silent. For your feed to be useful, you need to engage. Leave thoughtful comments, share valuable posts, and participate in conversations. Set aside 15-20 minutes each day to go through your business feed and interact with others.

Common Troubleshooting Questions

Can my Business Page follow a private profile?

On Instagram, your business profile can send a request to follow a private profile, which the user must approve. On Facebook, Business Pages cannot send "friend requests" and can only follow personal profiles that have publicly enabled the "Follow" button.

Why am I not seeing posts from an account I followed?

Social media algorithms determine what you see in your feed. If you don't interact with an account's content, the platform may eventually stop showing it to you. To ensure you see posts from a specific page, make a point to like or comment on their content regularly.

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How do I unfollow an account?

The process is the reverse of following. Simply navigate to the account's profile page (while acting as your business page) and click the "Following" button. You'll be given the option to unfollow them.

Final Thoughts

Following other accounts from your Meta Business Page is a powerful way to conduct market research, build community, and strengthen partnerships. The key is remembering that the action is performed directly on Facebook and Instagram's platforms by "acting as" your page, while the Meta Business Suite is best used for managing and engaging with the feed you've curated.

While Meta’s tools are great for managing your social presence, truly understanding the performance of that content across your entire customer journey can be time-consuming. We built Graphed because we wanted to make getting big-picture insights effortless. By connecting your social media, ad platforms, and website analytics, you can create real-time dashboards using plain English, allowing you to see which campaigns are actually driving sales without spending hours buried in spreadsheets.