How to Find URL in Google Analytics

Curious which pages on your website get the most traffic? Finding a list of your top-performing URLs used to be a simple, two-click process in older versions of Google Analytics. In Google Analytics 4, the process is a bit different, but it's still straightforward once you know where to look. This tutorial will guide you through a few simple methods to find your page and URL data in GA4, from standard reports to more powerful custom explorations.

Why Finding Your Top URLs Matters

Before jumping into the "how," it's helpful to remember why this is such a common task. Analyzing your page performance helps you understand what's resonating with your audience and where you should focus your efforts. You can use this data to:

• Identify Your Most Popular Content: See which blog posts, articles, or landing pages attract the most attention so you can create more content like it.
• Pinpoint Underperforming Pages: Discover pages with high visibility but low engagement, signaling a need for content updates or a better user experience.
• Track Content Marketing ROI: See which new content pieces are successfully driving traffic and hitting their goals.
• Find SEO Opportunities: Identify pages getting significant organic traffic that could be further optimized to capture more conversions.
• Uncover Technical Issues: Spot unexpected URLs in your reports that might indicate tracking problems or pages that shouldn't be indexed (like thank-you pages).

The Easiest Way: The "Pages and screens" Report

For a quick, high-level view of your page performance, GA4’s built-in "Pages and screens" report is your best starting point. This is the direct replacement for the old "All Pages" report from Universal Analytics.

Here’s how to access it:

1. Navigate to your GA4 property.
2. On the left-hand navigation menu, click on Reports.
3. From the next menu that appears, go to Engagement > Pages and screens.

You'll now see a table listing your web pages, ranked by the total number of views by default.

Understanding the Metrics in This Report

The table provides several key metrics to help you assess performance:

• Views: This is the total number of times a page was viewed. If a user visits a page, leaves, and comes back, that counts as two views.
• Users: This shows the count of unique users who viewed each page.
• Views per user: The average number of times each user viewed a specific page.
• Average engagement time: This is a crucial GA4 metric. It measures the average time your page was the active, focused tab in a user's browser. It's a much better indicator of actual engagement than the old "Time on Page" metric.
• Event count: The total number of events recorded on that page. You can use the drop-down menu to see counts for a specific event, like scroll.
• Conversions: The number of times a conversion event was completed on a specific page. This is perfect for seeing which blog posts or landing pages drive sign-ups or downloads.

A Quick Note on "Page Path vs. Full URL"

One of the first things you'll notice in the "Pages and screens" report is that GA4 doesn’t show the full URL by default. Instead, it shows the "Page path and screen class."

What does this mean? It's simply the part of the URL that comes after your domain name. For example:

• Full URL: https://www.yourcoolwebsite.com/blog/how-to-do-stuff
• Page Path: /blog/how-to-do-stuff

GA4 does this to keep the report clean and easy to read. Since your domain name (the "hostname") is the same for every page on your site, GA4 removes it from the default view. If you have multiple subdomains tracked in the same property, you can add "Hostname" as a secondary dimension to see the full context.

Going Deeper: How to Filter and Customize Your Report

The standard report is great, but its real power comes from filtering and customization. Let's say you don't just want to see your top pages, you want to see your top pages from Google organic search. Or maybe you only care about pages within your /blog/ directory.

How to Search for a Specific URL or Group of URLs

The easiest way to narrow down the list is by using the search bar just above the data table. This is perfect for simple filtering.

• To find a single page, type part of its page path, like /contact-us.
• To see all your blog posts (assuming they live in a subdirectory), just type /blog/ into the search box. The table will instantly filter to only show pages whose path contains that text.

Adding a Secondary Dimension for More Context

This is where your analysis gets much more interesting. A secondary dimension adds another column to your table, allowing you to split your data for deeper insights.

To add one, click the small blue "+" icon next to the "Page path and screen class" column header. A menu of available dimensions will appear.

Example: Finding Top Pages by Traffic Source

One of the most common questions is, "Which content drives the most organic traffic?" You can answer this in seconds with a secondary dimension.

1. In the "Pages and screens" report, click the blue "+" icon.
2. In the search box that appears, type "source" and select Session source / medium.

Now, your report will have a second column showing exactly where the traffic for each page came from, like "google / organic," "direct / (none)," or "linkedin.com / referral". You can click on the "Views" column header to re-sort the data and see which pages drive the most views from each source.

For Advanced Users: Using an Exploration Report

If you find yourself repeatedly applying the same filters or needing a report format that isn’t available by default, the "Explore" section is your best friend. Explorations allow you to build completely custom reports from scratch using a drag-and-drop interface.

Here’s how to build a simple, reusable page performance report:

1. On the left-hand navigation menu, click Explore.
2. Click on Blank exploration to start a new custom report.
3. Give your exploration a name at the top, like "Custom Page Performance Report."
4. In the Dimensions panel on the left, click the "+" icon to import the dimensions you need. Search for and add:

Once you select them, click the blue "Import" button.

1. In the Metrics panel below Dimensions, do the same. Click the "+" icon and import metrics like:

Click the "Import" button.

1. Now, drag and drop your imported dimensions and metrics into the report configuration panel on the right:

• Drag Page path and screen class to the Rows section.
• Drag all your desired metrics (Views, Total users, etc.) to the Values section.

Your custom table will instantly populate on the right-hand side. The best part is that this report is now saved in your "Explore" hub, so you can come back to it anytime without having to rebuild it.

Final Thoughts

Finding your top pages in Google Analytics 4 is all about knowing where to look. For most day-to-day needs, the built-in "Pages and screens" report offers everything you need, especially once you start adding secondary dimensions or using the search filter. If your needs are more specific, sinking a few minutes into building a custom Exploration report can save you a ton of time down the road.

Of course, sifting through reports and building explorations still takes time out of your day, especially when you just need a few quick numbers. That's why we built Graphed to act as an AI data analyst for your team. After a one-click connection to your Google Analytics account, you can simply ask questions in plain English, like "show me our top 10 most viewed pages last month" or "what are my top blog posts from organic search?". Graphed instantly builds the chart or report for you in seconds, saving you from the manual work of navigating menus and pulling reports.