How to Embed Looker Studio in Google Site

Embedding a Looker Studio report into a Google Site is a fantastic way to create a centralized hub for your team, stakeholders, or clients. Rather than sending out loose links and static PDFs, you can build a clean, professional dashboard portal where everyone can access live, interactive data anytime. This guide will walk you through the entire process step-by-step, from preparing your report in Looker Studio to customizing its appearance on your Google Site.

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Why Embed Looker Studio Reports in a Google Site?

Before jumping into the "how," it’s important to understand the "why." Integrating Looker Studio with Google Sites isn't just a neat trick, it solves several common reporting challenges and unlocks new ways to share information.

• Create a Single Source of Truth: Instead of having reports scattered across emails and shared folders, you can build an internal analytics hub or a client-facing portal. Team members or clients know exactly where to go for the latest marketing performance, sales numbers, or project updates.
• Improve Accessibility and Reduce Friction: No more searching for that one specific report link. By embedding your dashboards, stakeholders just need to remember one URL: your Google Site. This makes data more accessible, especially for less tech-savvy users who just want to see the numbers without logging into multiple platforms.
• Share Live, Interactive Data: A static PDF or screenshot is outdated the moment you send it. An embedded Looker Studio report is live. Viewers can interact with filters, change date ranges, and hover over charts to get more detail, empowering them to explore the data and answer their own follow-up questions.
• Professional and Branded Presentation: A Google Site gives you full control over the context surrounding your data. You can add your company branding, write up summaries explaining the charts, include a contact person for questions, and integrate other content like Google Docs or Slides alongside your live dashboards, all in one professional package.

Step 1: Get Your Looker Studio Report Ready for Embedding

You can't embed a report that people don't have permission to see. This is the single most common stumbling block, so getting your sharing settings right from the start is crucial. Properly configuring your report ensures that anyone visiting your Google Site can actually view the dashboard you’ve so carefully prepared.

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Adjusting Your Report's Sharing Settings

• Navigate to the Looker Studio report you want to embed.
• In the top right corner, click the Share button.
• This will open the "Share with people and groups" dialog box. Look for the "Link settings" section.
• Click the dropdown menu - it will likely say "Restricted" - and change the setting to Unlisted - Anyone with the link can view. This is usually the best option. It keeps your report from being publicly discoverable but allows anyone who accesses the Google Site to see it.
• If your Google Site is public and you want your report to be as well, you can choose Public - Anyone on the internet can find and view.
• Click Save and then Close.

Important: Your Google Site visitors only need view access. Don't give them "Editor" permissions unless you want them to be able to modify your original report in Looker Studio.

Getting the Embed Code or URL

• With your sharing permissions set, it’s time to grab the specific information you need for embedding.
• With your report open, go to the menu bar and click File > Embed report.
• A dialog box will appear with a checkbox for "Enable embedding." Make sure this box is checked.
• You'll see two options: Embed URL and Embed Code.

For embedding in a Google Site, the Embed URL is the easiest and most reliable method. Simply copy this URL, we'll use it in the next step.

The Embed Code provides an HTML <iframe> tag. This method also works and gives you a little more control over the dimensions from the get-go, but the URL method is simpler for most users as Google Sites handles resizing better with it.

Step 2: How to Add Your Report to Google Sites

Now that your Looker Studio report is ready and you have the embed URL copied, it's time to head over to your Google Site and put it all together.

Using the Embed Feature

This process is straightforward thanks to Google Sites' intuitive interface.

• Open your Google Site in edit mode and navigate to the page where you want to add the dashboard.
• On the right-hand panel, click the Insert tab.
• Select the Embed option. A new window will pop up.
• This window gives you two options: "By URL" or "Embed code."
• Since we copied the Embed URL from Looker Studio, paste it into the "By URL" text box.
• Google Sites will process the URL and show you a preview of your report. If it looks correct, click the Insert button.

That's it! Your Looker Studio report is now embedded directly on your Google Site page.

Alternatively, Using the "Embed Code": If you chose to copy the <iframe> code instead of the URL, you'd simply select the "Embed code" tab in step 4 and paste the code snippet there. The result is largely the same, but the URL method often feels a bit cleaner.

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Step 3: Customizing and Positioning Your Embedded Report

After inserting the report, it will appear as a block on your page. You'll likely need to adjust its size and position to fit your site's layout.

• Resizing: Click on the embedded report block. You will see blue dots along its border. Click and drag these dots to resize the block horizontally and vertically. Make it large enough so that your viewers don't have to deal with unnecessary scrollbars within the report itself.
• Positioning: Click and hold anywhere on the report block to drag it to a different position on the page. Google Sites uses a grid system, making it easy to align your report with other elements like text boxes, images, or other embeds.
• Adding Context: Your embedded dashboard rarely lives in a vacuum. Use the Text box feature (under the "Insert" tab in Google Sites) to add a title, a short summary of the data, notes on interpreting the charts, or the date the data was last validated. This context is invaluable for your audience.

Remember that viewers can interact with the embedded dashboard just like they would in Looker Studio - clicking on filters, changing date ranges, and hovering for details all work seamlessly.

Troubleshooting Common Problems

Hit a snag? Most embedding issues are caused by one of a few common mistakes. Here’s how to fix them.

Problem: My viewers see a "You need access" message or a Google login screen.

This is almost always a permissions issue. Go back to your Looker Studio report and double-check the Share settings. Ensure that the access level is set to "Anyone with the link can view." The permissions on your report must match (or be more open than) the permissions on your Google Site.

Problem: The report is cut off or has double scrollbars.

This is a simple sizing problem. Go into your Google Site editor, click on the embedded report block, and drag the blue dots to make the container larger. You want to give the report enough space to display without internal vertical or horizontal scrollbars. It can sometimes help to design your Looker Studio report with its final embedded dimensions in mind.

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Problem: The data in my report seems old.

The embedded report is live, but it reflects Looker Studio's own data freshness schedule. To check this, go to your report in Looker Studio, click Resource > Manage added data sources, and click Edit for your data source. Under "Data freshness," you can see how often the data is updated (e.g., every 12 hours). You can adjust this setting if you need more frequent updates.

Final Thoughts

Embedding Looker Studio reports into Google Sites is a remarkably simple process that delivers tremendous value. It transforms how you share data, moving away from static files and links toward a dynamic, centralized analytics hub that empowers your team, clients, or stakeholders to make better, more informed decisions.

Of course, building the report in Looker Studio is often the most time-consuming step. We built Graphed because we believe getting insights shouldn't require you to be a dashboard design expert. It connects directly to your marketing and sales platforms - like Google Analytics, HubSpot, and Shopify - and lets you build dashboards just by describing what you need in plain English. Instead of spending hours wrangling charts, you can create the perfect report in seconds and get back to analyzing the story your data is telling.