How to Download LinkedIn Analytics Data

You’ve been publishing content on LinkedIn, and now you want to see what’s actually working without just relying on the in-platform dashboards. The quickest way to get a deeper understanding is by downloading your data. This article will show you exactly how to download your LinkedIn analytics for both your personal profile and your company page, and what to do with that data once you have it.

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Why Download Your LinkedIn Analytics?

LinkedIn’s built-in analytics are great for a quick glance, but downloading the raw data into a spreadsheet opens up a new level of analysis. When you export your data, you can:

• Perform Custom Analysis: Filter, sort, and visualize your data in ways that aren't possible within LinkedIn’s interface. For example, you can calculate your average engagement rate on video posts vs. text posts over the last six months.
• Track Long-Term Trends: LinkedIn often limits the date ranges you can view. With a downloaded CSV file, you can stitch together data from different periods to spot long-term growth patterns or performance declines.
• Create Stakeholder Reports: Build custom dashboards and charts in tools like Google Sheets or Excel to share performance insights with your team, your boss, or your clients. A spreadsheet gives you full control over the presentation.
• Combine Data Sources: Your LinkedIn performance doesn't exist in a vacuum. By exporting the data, you can merge it with information from other platforms like Google Analytics, your CRM, or your sales platform to see the full customer journey.

How to Download Personal Profile Analytics

Downloading the data from your personal profile is a great way to understand which content resonates with your network. This is especially useful for founders, sales professionals, and consultants who use their personal profiles for business development.

Unfortunately, LinkedIn doesn't offer a simple, one-click "export all post analytics" button for personal profiles anymore. You can, however, request a broader archive of your data that includes information about your posts and articles.

Step 1: Navigate to Your Data Privacy Settings

• Click on your ‘Me’ icon in the top right corner of the LinkedIn navigation bar.
• Select ‘Settings & Privacy’ from the dropdown menu.
• In the left-hand menu, click on ‘Data privacy’.

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Step 2: Request Your Data Archive

• Under the ‘Data privacy’ section, find and click on ‘Get a copy of your data’.
• You'll be presented with two options. You can either download a larger archive or pick specific data files. To get post data, select ‘Want something in particular? Select the data files you’re most interested in.’
• Check the box next to 'Articles and posts' and any other data you might want (like 'Connections').
• Click the ‘Request archive’ button. You'll need to re-enter your password to confirm.

LinkedIn will then prepare your download. This can take anywhere from a few minutes to a few hours. You'll receive an email when your file is ready to be downloaded. The exported files will be in CSV format, which you can open with any spreadsheet software.

How to Download Company Page Analytics

If you manage a LinkedIn Company Page, you have more direct and granular options for downloading your analytics. This data is essential for any marketing team trying to prove the ROI of their content and social media efforts.

You can export data focused on your visitors, followers, and content performance.

Step 1: Go to Your Company Page’s Admin View

Navigate to your company's LinkedIn page. If you have admin access, you'll see an ‘Admin view’ in the top left corner, underneath your company's name and logo. Make sure you are in this view.

Step 2: Open the Analytics Dashboard

In the admin navigation bar, click on ‘Analytics’. You’ll see a dropdown menu with several options: Visitors, Followers, Content, and Employees (if applicable).

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Step 3: Export Your Desired Data

Each analytics section - Visitors, Followers, and Content - has its own 'Export' button. You'll typically find it in the top right corner of the main chart or data table.

1. Exporting Visitor Analytics

This export tells you about the people visiting your page, even if they don't follow you yet. This data is invaluable for understanding your audience and whether you're attracting the right crowd.

• Go to Analytics > Visitors.
• Select your desired date range (you can choose from predefined ranges or set a custom one).
• Click the ‘Export’ button.

Your downloaded spreadsheet will include demographic data about your page visitors during your selected time frame, broken down by:

• Job function (e.g., Marketing, Sales, Engineering)
• Seniority Level (e.g., Senior, Manager, Director, VP, CXO)
• Industry
• Company size
• Region

Pro Tip: Use this data to validate your content strategy. If your target audience is VPs in the tech industry but your visitor data shows you're attracting mostly junior staff from manufacturing, you might need to adjust your content and targeting.

2. Exporting Follower Analytics

This report gives you insight into the demographics of the people who have chosen to follow your company page. This helps you understand who makes up your core LinkedIn community.

• Go to Analytics > Followers.
• Set the date range. Note that the follower metrics chart shows new followers over a period, while the demographic data shows your current total followers.
• Click the ‘Export’ button.

The exported file contains the same demographic categories as the visitor analytics (job function, seniority, industry, etc.), but it describes your entire follower base. You'll also get a timeline of your follower growth, allowing you to pinpoint which posts or campaigns drove an increase in followers.

3. Exporting Content Analytics

This is arguably the most valuable export for marketers. It provides post-by-post performance metrics, allowing you to see exactly what’s working and what isn’t.

• Go to Analytics > Content.
• Set your date range. You can go back up to one year.
• Click the ‘Export’ button.

The content performance CSV will show a row for each post published in your selected time frame, with columns for key metrics like:

• Impressions: The number of times your post was shown to members.
• Reach: The estimated number of unique members who saw your post.
• Clicks: The number of clicks on your content, company name, or logo.
• Click-Through Rate (CTR): The percentage of impressions that resulted in a click.
• Engagement Rate: The total number of interactions (reactions, comments, shares, clicks) divided by the total number of impressions.

Pro Tip: Once you have this data in a spreadsheet, create a new column to categorize your posts by type (e.g., Video, Link, Text-Only, Document) or by topic (e.g., Company Culture, Product Update, Industry News). This makes it easy to pivot the data and discover which formats and themes drive the best performance.

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What to Do After Exporting Your Data

Getting the data is just the first step. The real insights come from what you do next.

1. Clean and Organize: The raw CSV files can look a bit messy. Take a few minutes to clean up columns, format dates correctly, and hide any rows that aren't relevant to your analysis.
2. Identify Your Top Performers: Sort your content performance data by Engagement Rate or CTR to quickly see your winning posts from the last quarter. Look for common threads. Are they all videos? Do they feature employees? Do they ask questions?
3. Calculate Averages: Use your spreadsheet to calculate overall averages. What is your page's average engagement rate? Knowing this benchmark helps you immediately identify which new posts are performing above or below expectations.
4. Look for Audience Mismatches: Compare your follower demographics to your visitor demographics. If there's a big difference, it could mean your content is attracting a new audience that hasn't converted to followers yet, which could be a huge opportunity.

Final Thoughts

Downloading your LinkedIn data gives you the power to move beyond surface-level metrics and conduct a truly meaningful analysis of your content and audience. By regularly exporting and examining this information in a spreadsheet, you can make smarter, data-driven decisions about your content strategy, leading to better results and a clearer understanding of your impact.

While downloading your LinkedIn data is a fantastic start, the real challenge begins when you try to connect it with your other marketing data from Google Analytics, your ad platforms, and your CRM. Manually exporting CSVs every week drains valuable time you could be using for strategy. That's why we created Graphed. We automate the entire process by connecting directly to all your data sources, providing you with real-time, unified dashboards so you can stop wrestling with spreadsheets and start getting immediate insights.