How to Delete Meta Business Suite
Thinking about deleting your Meta Business Suite can feel a bit like trying to untangle a set of old headphones - it seems simple at first, but every pull just makes the knot tighter. That’s because Business Suite isn't a standalone app you can just uninstall. This article will guide you through the process of carefully disconnecting your assets so you can successfully remove your Business Account for good.
Why You Can't Just Click "Delete" on Meta Business Suite
The main source of confusion is the difference between Meta Business Suite and a Meta Business Account. Think of it this way:
Your Meta Business Account (sometimes called Business Manager) is like a digital briefcase. It holds all your business assets: your Facebook Page, Instagram account, Ad Account, pixels, and catalogs.
Meta Business Suite is the interface or dashboard you use to access and manage everything inside that briefcase.
You can't delete the interface (the Suite) itself, because Meta will always provide it as the default management tool for business pages. What you actually want to do is empty the briefcase and then get rid of the briefcase itself - which means permanently deleting your Business Account. To do this, you first have to remove every asset it contains. It’s a multi-step process, but completely doable.
Before You Begin: Back Up Your Assets
Once you permanently delete a Business Account, a lot of the data associated with it goes away forever. Before you remove anything, take a few minutes to back up the data you’ve worked hard to build. This is a critical step that can save you a massive headache later.
1. Download Your Facebook Page Information
This backup includes all your posts, photos, videos, Page info, and more. It gives you a complete archive of your Page's history.
Go to your Facebook Page and click on your profile picture in the top-right corner.
Select Settings & Privacy > Settings.
In the left menu, go to Privacy > Your Facebook Information.
Next to "Download profile information," click View.
You can choose to download all your data or select specific types of information and date ranges. Click Request a download. Meta will prepare the file and notify you when it's ready.
2. Save Your Instagram Account Data
Similarly, you should grab a copy of your photos, videos, stories, and profile information from Instagram.
Go to your Instagram profile and click the hamburger menu (three horizontal lines) in the top right.
Select Your activity > Download your information.
Enter the email where you want to receive the download link and click Request download.
This can take some time, depending on how much content you have. Instagram will email you a link to your data file.
3. Export Your Ad Campaign Performance
If you've run ads, your campaign performance data is incredibly valuable. Your ad account will be deactivated, but you should keep a record of what worked.
Open Meta Ads Manager.
Select the campaigns, ad sets, or ads you want to export.
Click the Reports button (it looks like a chart icon) and select Export table data.
Here you can choose the file format (like .csv or .xlsx) and name your report. Exporting it gives you a spreadsheet with all your key performance metrics.
A Step-by-Step Guide to Deleting Your Meta Business Account
Once your data is safely backed up, you can begin emptying your Business Account briefcase. Follow these steps in order, as they often depend on each other.
Important Note: You must be a full Admin on the Business Account to perform these actions. Go to Business Settings > Users > People to check your role. If you’re not an admin, you'll need to ask one to either grant you admin access or perform these steps for you.
Step 1: Disconnect Connected Apps
Before you remove core assets like your Page, you need to disconnect any third-party app integrations.
Go to your Business Suite and click the All tools menu.
Navigate to Ads Manager for a more robust view of your complete account setup. From there, locate Business Settings.
In Business Settings, find the Users section, and under that click Business apps.
You will see a list of any applications you've connected. Select each one and click Remove.
Step 2: Disconnect Your Ad Account
You can't just "remove" an ad account that is owned by a Business Account. Your only option here is to deactivate it permanently.
Warning: Deactivating an ad account is irreversible. All associated campaigns will stop, and you will not be able to use it again.
While still in Business Settings, go to Accounts > Ad Accounts on the left menu.
Select the ad account you wish to remove.
In the top right corner of the ad account panel, you'll see a button with three dots (...). Click it and select Deactivate.
You'll be prompted with a series of warnings. Confirm that you want to deactivate the account. You'll likely have to resolve any outstanding balances before Meta will let you complete the step.
Step 3: Remove Your Instagram Account
Next, you’ll detach your Instagram professional account from the Business Suite.
In Business Settings, navigate to Accounts > Instagram accounts.
Select the Instagram account linked to your Business Suite.
Click the Remove button. Meta will ask you to confirm that you want to remove the Instagram account. Confirm it.
Step 4: Remove Your Facebook Page
This is one of the final assets to be removed from your Business Account. Taking this step only removes the page from your central asset manager, it does not delete your Facebook page for good.
In Business Settings, go to Accounts > Pages.
Select the page you want to remove.
Click the Remove button in the top right.
If the "Remove" button is grayed out, it’s most likely because it’s set as the "Primary Page" for your business account. You cannot remove a primary page. In this case, since you’re already emptying the business to delete it, you can just proceed to the next step.
Step 5: Permanently Delete the Business Account
With all assets disconnected, you can now delete the empty briefcase.
In Business Settings, navigate to Business Info at the bottom of the left-hand menu.
At the top of the Business Info page, next to the business name, you should see a button that says Permanently Delete Business. Click it.
A pop-up will guide you through the process, asking you to confirm your intentions multiple times before the process is started.
Meta will put the account in a queue for deletion, this means you cannot access your business account or any assets tied to it again. There is sometimes a 24-hour grace period if you change your mind, however, you should think about this step as being completely final.
What if I Just Want to Remove Myself From a Business Account?
Sometimes you don't need to delete the entire business infrastructure, you just need to revoke your own access (for example, after leaving a job or ending a contract with a client). This is much simpler.
Go to Business Settings > Users > People.
Find your own name in the list of people with access.
Click on your name, and then click the Remove button on the right-hand side.
That's it. This revokes your access to their Business Suite assets without affecting the business's setup. Just make sure there is at least one other Admin on the account, otherwise, you might accidentally orphan the account with no one in control.
Common Problems & Troubleshooting
The process isn't always smooth. Here are a few common walls people hit:
The "Remove" or "Deactivate" button is grayed out: This almost always means one of two things: a) you are not a full Admin, or b) there’s a financial obligation, like an outstanding ad account balance, that must be settled first.
You cannot remove the last asset: Typically this happens with the Primary Page. If it’s the last remaining asset tied to an account, you can just proceed with deleting the entire business as directed above - Meta knows to let this go during final deletion.
I still see the Business Suite: Remember, Business Suite is just the interface for your page now. As long as your Facebook Page exists, Meta will likely try to funnel you into Business Suite to manage it. The goal was to delete the overarching Business Account container, which you’ve now done. You're effectively free of the multi-asset entanglement which is the whole point of this exercise.
Final Thoughts
Deleting a Meta Business Account is clearly more involved than a single click, involving a careful process of backing up data, finding settings within your settings, and removing each business asset in a specific order. By following these steps, you can successfully untangle your accounts and permanently delete the overarching central management account.
After navigating the maze of Meta's settings, the last thing you want to do is spend hours manually consolidating all your marketing data into a spreadsheet. Instead of wrangling CSVs from your various platforms, we built Graphed to do the heavy lifting for you. We connect to all your marketing and sales sources - like Facebook Ads, Google Analytics, and Shopify - so you can use simple natural language prompts to create real-time dashboards and reports instantly.