How to Create a Google AdMob Account

Thinking about monetizing your mobile app with ads is the first step toward generating revenue, but the path to displaying those ads starts with a Google AdMob account. This guide will walk you through the entire setup process, from creating your account to adding your first app and creating ad units. We'll cover everything you need to begin earning money from your mobile app traffic.

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What is Google AdMob?

Google AdMob is a mobile advertising platform created by Google that allows app developers to earn money by showing targeted ads within their mobile apps. It’s one of the largest and most popular mobile ad networks in the world. When you integrate AdMob into your iOS or Android app, you tap into Google's vast network of advertisers who are all competing to place ads in front of your users.

This competition helps maximize your ad revenue potential. AdMob handles all the complex background work, from finding the right ads for your audience to processing payments from advertisers and sending them to you. It's essentially the mobile app equivalent of Google AdSense, which monetizes websites.

Key Benefits of Using AdMob:

• High Demand from Advertisers: Accessing Google's massive pool of advertisers means more competition for your ad space, which can lead to higher eCPMs (effective cost per thousand impressions) and more revenue.
• Multiple Ad Formats: AdMob offers a variety of ad types to fit your app’s user experience, including banners, interstitials (full-screen ads), rewarded videos, and native ads that look and feel like part of your app's content.
• Smart Segmentation with Google Analytics: When linked with Firebase (Google's mobile development platform), you can create user segments in a Google Analytics dashboard and tailor the ad experience for different groups of users, such as showing fewer ads to your most engaged audience.
• Automated Tools: The platform provides tools like AdMob Mediation, which lets you serve ads from multiple networks, ensuring you always fill your ad inventory with the highest-paying ad available.

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What You’ll Need Before Creating Your AdMob Account

Having a few things ready before you start the sign-up process will make it go much faster. Here’s a quick checklist of what you'll need:

• A Google Account: You need an active Google Account (like a Gmail address) to sign up for AdMob. If you have one you use for your business or app development already, it's best to use that one. If not, you can create one during the AdMob setup process.
• A Published App (or One Near Publication): While you can set up an account without an app on the Google Play Store or Apple App Store, the process is much smoother if your app is already live. If it isn't, you can still create the account and add your app later once it’s published.
• Your Payee Name and Address: You will need to provide your full legal name and a valid mailing address. This information must be accurate, as Google uses it to verify your account and send payments. Your payment profile address is where they will mail a physical PIN for address verification later on.
• A Phone Number: You’ll be required to verify your account with a phone number via SMS or a voice call.

It's important to know that AdMob, AdSense, and Google Ads are all connected. Behind the scenes, Google AdSense handles the payment processing for AdMob. During signup, AdMob will automatically create or link AdSense and Google Ads accounts using your Google Account credentials. If you already have an AdSense account, make sure you use the same Google Account to avoid conflicts.

Step-by-Step Guide: Creating Your Google AdMob Account

Creating your AdMob account is a straightforward process managed through Google’s guided setup. Follow these steps to get your account live.

Step 1: Navigate to the AdMob Website and Sign Up

First, go to the official Google AdMob website at https://admob.google.com/. Click the "Sign up" button. You’ll be prompted to sign in with your existing Google Account. If you’re already signed into Google, it may automatically select that account.

Step 2: Provide Your Account Information

AdMob will ask you to confirm some key details that are fundamental to your account. This is the first step of the official publisher information setup.

• Country or Territory: Select the country where you are located. This determines your billing currency and reporting options.
• Time Zone: Choose your local time zone. This is important for your reporting, as it will align the data with your workday.
• Billing Currency: Select the currency you want to be paid in. Warning: Google explicitly states that you cannot change your billing currency later, so choose carefully. It should usually match the local currency of the country you selected.

Once you’ve made your selections, review and accept the AdMob Terms and Conditions and Program Policies. Then, click "Create AdMob account."

Step 3: Email Verification

After you complete the previous step, Google will send you a confirmation email to the address associated with your Google Account. Open your email and click the verification link inside to confirm your account creation. You might be asked to sign in again after doing so.

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Step 4: Enter Your Payment Address Details

This is where AdMob and AdSense work together. You'll be directed to the "Payments" section to complete your profile. This information creates your AdSense payment profile, which AdMob uses to pay you.

You need to provide:

• Account Type: Choose between "Individual" or "Business." If you're an independent developer, select Individual. If you are registered as a company, LLC, or partnership, select Business. The name you enter must match the name on your bank account to receive payments.
• Name and Address: Enter your full, legal name and mailing address. Be extremely precise here. Google will mail a PIN verification letter to this physical address once your earnings reach the verification threshold (usually $10), and you will not get paid until you enter that PIN into your account.

After filling out the form, click "Submit."

Step 5: Verify Your Phone Number

Finally, AdMob requires phone number verification as a security measure. Enter your phone number and choose whether you want to receive the verification code via a "Text message (SMS)" or a "Voice call." Once you receive the code, enter it on the screen to complete the account verification.

That's it! Your Google AdMob account is now set up.

What to Do After Your Account is Created

With your account established, the next steps involve connecting your app and creating the ad placements that will display ads to your users.

1. Set Up Your First App in AdMob

From your AdMob dashboard, the most prominent call-to-action is usually to add your first app.

1. Navigate to the Apps tab in the left-hand menu and click Add app.
2. Select the app's platform: Android or iOS.
3. You'll be asked if the app is listed on a supported app store.

2. Create an Ad Unit

An ad unit is a specific space within your app where ads are displayed. You need to create at least one ad unit to start showing ads.

1. After adding your app, click Done or navigate to the app in your dashboard and click Add ad unit.
2. Choose an ad format. The most common ones are:
3. After selecting a format, give the ad unit a name (e.g., "Main Screen Banner" or "End of Level Interstitial").
4. Click Create ad unit.

Once created, AdMob will provide you with two crucial pieces of information: the App ID and the Ad Unit ID. You or your developer will need these IDs to integrate the Google Mobile Ads SDK into your app's code.

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3. Integrate the Google Mobile Ads SDK

This is the final technical step. The Mobile Ads SDK (Software Development Kit) is the code library that enables your app to communicate with AdMob to request and display ads.

The implementation is done within your app's source code. While the granular details are beyond this guide's scope and depend on your programming environment (like Android Studio or Xcode), the general process involves:

1. Adding the SDK dependency to your project.
2. Initializing the SDK using your unique App ID.
3. Implementing the code to load and display ads using the specific Ad Unit ID you created.

Google provides excellent official documentation with step-by-step code instructions for both Android and iOS. This is the resource your developer will need to use.

Final Thoughts

Creating a Google AdMob account is your gateway to turning your mobile app into a source of revenue. The process is clear and guided, from the initial signup and identity verification to connecting your app and setting up ad units. Following a structured setup ensures that your payment details are correct and your app is ready to serve ads as soon as the SDK integration is complete.

Once you're set up and revenue starts flowing, the focus shifts to monitoring performance and understanding your earnings. That's where we wanted to make things easier. With Graphed, you can connect your AdMob account and instantly create real-time analytics reports using simple conversational language. Instead of clicking through reports to find what you need, you can just ask, "Show me my daily revenue from rewarded ads this month," and get an answer in seconds, which is a big headache reliever.