How to Check TikTok Analytics on PC
Checking your TikTok analytics on a PC gives you a much clearer view of your data, making it easier to spot the trends that actually matter for growth. We'll walk you through how to access your analytics on a desktop, explain every metric on the dashboard, and show you how to turn those numbers into an actionable content strategy.
First, Switch to a Business Account
Before you can get access to any performance data, you need to switch your TikTok account from a Personal Account to a Business Account. Personal accounts don't have access to analytics, so this step is mandatory. The good news is it’s free and only takes a minute.
You can do this directly from your desktop browser before going any further:
Go to TikTok.com and log in to your account.
Click your profile icon in the top-right corner and select Settings from the dropdown menu.
Under the "Account control" section, you’ll see an option for "Switch to Business Account." Click it.
TikTok will then prompt you to choose a category that best describes your account (e.g., Media & Entertainment, E-commerce, Marketing). Pick the one that fits best and click Next.
That's it. Your account is now a Business Account, and TikTok will begin gathering your performance data. Note that analytics are not retroactive, the data will start populating from the moment you make the switch, so it might take a day or two to have enough information to analyze.
How to Access TikTok Analytics on PC
Once you’re set up with a Business Account, finding your analytics dashboard is simple. The larger screen on your PC or Mac makes navigating the dashboard and viewing graphs much easier than on a tiny mobile screen.
Here are the step-by-step instructions:
Navigate to TikTok.com: Open your preferred web browser and go to the TikTok website.
Log In: Make sure you are logged into the TikTok account for which you want to see analytics.
Access the Menu: Hover over your profile avatar in the upper right-hand corner of the screen.
Click "View Analytics": A dropdown menu will appear. Simply click on "View Analytics" to be taken directly to your data dashboard.
You're now in the command center for your TikTok performance. Let's break down what you're looking at.
A Deep Dive into the TikTok Analytics Dashboard
The desktop analytics dashboard is broken into four key tabs: Overview, Content, Followers, and LIVE. Understanding what each section tells you is the first step toward creating content that hooks viewers and grows your account.
The Overview Tab
The Overview tab is your high-level summary of your account's performance. It gives you a quick snapshot of key metrics and helps you spot macro trends over time. Here's what you'll find:
Date Range: In the top right, you can select the time frame you want to analyze. Options include the last 7, 28, or 60 days. There is also a Custom option, allowing you to select a specific date range, which is perfect for weekly or monthly reporting.
Key Metrics: The main part of the screen is dominated by graphs showing core performance indicators.
Video Views: The total number of times your videos were viewed during the selected period. Spikes here often correlate with a video going viral or performing better than usual.
Profile Views: How many times users visited your profile page. This metric is a good indicator of interest in your brand or content as a whole, showing that viewers liked one video enough to see what else you have.
Likes, Comments, & Shares: These engagement metrics show how your audience is interacting with your content. Shares are particularly valuable, as they directly contribute to expanding your reach to new audiences.
Followers: A straightforward chart showing your total number of followers and the net change during the selected period. You can hover over the graph to see how many followers you gained or lost on a specific day.
Follower Growth: A dedicated line graph at the bottom shows the net follower change day-by-day. This helps you pinpoint which videos or days resulted in the biggest follower gains.
How to Use the Overview Tab
Don’t just look at the numbers, look for the "why" behind them. If you see a huge spike in video views on a particular day, go see what you posted. Was it a specific topic, format, trend, or sound that resonated? A sudden jump in profile views might mean a video's call-to-action (like "check the link in my bio") was especially effective.
The Content Tab
This is where you get granular, analyzing the performance of your individual videos. It's home to the data that will directly inform what kind of content you should create more - or less - of.
Trending Videos: The top section shows your nine most popular videos from the past seven days, based on view count. This is your quick guide to what's currently working best for your account.
Individual Video Performance: Below that, you'll see a list of all your content. You can click on any video to open its detailed analytics page, which shows:
Total Views: The overall number of views for that specific video.
Total Play Time: The cumulative amount of time people have spent watching this video. A high total play time sometimes matters more than views, as it shows strong watch-through rates.
Average Watch Time: The average duration a viewer spent watching your video. If your average watch time is low on a 30-second video, it's a sign that your opening few seconds aren't hooking viewers effectively.
Watched Full Video: The percentage of viewers who watched your video from beginning to end. This is a powerful signal to the TikTok algorithm that your content is engaging and worth pushing to more people.
New Followers: How many new followers this single piece of content earned you.
Reached Audience: The total number of unique users who saw your video. This number will be lower than total views since some users may have watched it multiple times.
Traffic Source Types: This shows where your viewers came from (e.g., "For You" feed, your profile, search). High percentages from the "For You" feed indicate the algorithm is pushing your content widely.
How to Use the Content Tab
This tab is a goldmine for your content strategy. Look at your top 3-5 trending videos. Is there a common thread? Maybe they are all tutorials, or they use a trending sound, or they start with a really strong, conversational hook. The goal is to identify these patterns and replicate the successful elements in your future videos.
Pay close attention to average watch time and watched full video metrics. If a video has many views but a low average watch time, it means your hook worked, but the rest of the video didn't hold attention. Use this feedback to improve your storytelling and pacing.
The Followers Tab
Knowing your audience is as important as creating great content. This tab shows you who your followers are and when they're most active on the app - critical information for creating relevant content and posting at the right times.
Follower Growth: Just like the Overview tab, it shows your total followers over time.
Demographics: This is a powerful section breaking down your audience.
Gender: The gender distribution of your followers.
Age: An age-range breakdown of your followers (e.g., 18-24, 25-34).
Top Countries/Cities: The geographic location of your audience. If you're a local business, seeing your city at the top is a great sign!
Follower Activity: This shows charts for the hours and days your followers were most active on TikTok during the selected period. The chart displays a heatmap-style view where darker colors indicate peak activity times.
How to Use the Followers Tab
Use the demographics data to validate your content resonates with your target audience. If you’re a financial advisor targeting millennials and your followers are mostly 18-24, you may need to adjust your content's tone and topics. Use the "Followers Activity" graph to pinpoint your ideal posting times. If your followers are most active at 8 PM, scheduling your posts to go live just before then gives your content the best chance to gain immediate traction.
The LIVE Tab
If you use TikTok LIVE to engage with your audience, this tab provides analytics exclusive to your live sessions within the selected date range.
Total Views: How many users watched your LIVE videos in total.
Total Time: The cumulative duration of all your LIVE sessions.
New Followers: How many followers you gained during your LIVEs.
Top Viewer Count: The peak number of concurrent viewers you had at any point.
Unique Viewers: The number of distinct users who tuned into your session.
Diamonds: The total amount of virtual gifts (sent by viewers) you've received, which can be converted into real money.
Use this data to see which LIVE broadcasts attracted the largest audiences and generated the most engagement. This can help you refine your LIVE strategy to focus on topics that resonate most with your viewers.
Putting It All Together: From Data to Strategy
Analytics are useless if you don't use them to make better decisions. The PC dashboard makes this easier by giving you a big-picture view.
Double down on winners: Use the Content tab to find video formats that have a high average watch time and generate followers. Turn that successful concept into a series.
Post at peak times: Don't guess your posting schedule. The Followers tab tells you exactly when your unique audience is online and ready to engage.
Refine your voice: Use viewer comments and demographic data to ensure your content is speaking the language of your followers and addressing their interests.
Track your progress: Keep an eye on your Overview graph to see if your efforts are resulting in consistent growth. If not, revisit your content strategy and test new ideas.
Final Thoughts
Checking your TikTok analytics on a PC provides a clear, comprehensive picture of your performance, making it far easier to spot growth opportunities than squinting at a mobile screen. By regularly reviewing your Overview, Content, and Followers data, you can move from randomly posting content to building a data-driven strategy that consistently delivers results.
Manually tracking this data and trying to connect TikTok performance to your broader business goals - like website traffic or sales - can quickly become overwhelming. At Graphed we remove that manual work by connecting to all your key platforms (like TikTok, Shopify, and Google Analytics) in one place. You can ask for a dashboard comparing your TikTok ad spend to sales revenue, and we build it for you in seconds, helping you see what's actually driving your business forward without the spreadsheet headaches.