How to Check Google Analytics for a Specific Page

Want to know exactly how that new landing page is performing or which blog post is bringing in the most traffic? Digging into your analytics for a specific URL, rather than just your overall site, is where the real insights are hiding. This guide will walk you through exactly how to check the traffic and performance of a specific page in Google Analytics 4, step by step.

First, Why Check Analytics for a Single Page?

Looking at sitewide data is great for a high-level overview, but the actionable insights often come from analyzing individual pages. When you zero in on a specific URL, you can answer important questions that drive your marketing strategy:

• Content Performance: Is your latest blog post hitting the mark? Are people actually reading it?
• Landing Page Effectiveness: Is the page you built for your new ad campaign actually converting visitors?
• User Behavior: Where are people coming from to find this particular page, and what are they doing once they get there?
• Optimization Opportunities: Does a top-performing page have elements you can replicate? Is an underperforming page a candidate for a rewrite or a redirect?

By learning how to isolate data for a single page, you move from just collecting data to using it to make smarter decisions about your content, campaigns, and website design.

How to Find Specific Page Data in GA4 (The Standard Method)

Google Analytics 4 has a go-to report for this called "Pages and screens." It's the simplest place to start your analysis. Here's how to navigate there and find the data for your page.

Step 1: Navigate to the Pages and Screens Report

Log into your Google Analytics 4 property. In the left-hand navigation menu, follow this path:

Reports → Engagement → Pages and screens

You'll land on a dashboard showing a data table with the top-performing pages on your website for the selected date range. By default, it's usually sorted by the number of views.

Step 2: Use the Search Bar to Find Your Page

Now you need to filter this list to find the specific page you want to analyze. Above the data table, you'll see a search bar that says "Search". This is your best friend for this task.

1. Click into the search bar.
2. Next, you'll need the "page path" for your URL. The page path is simply the part of the URL that comes after your domain name. For example, if your full URL is https://www.yourwebsite.com/blog/cool-post, the page path is /blog/cool-post.
3. Type or paste the page path into the search bar and press Enter.

The table will instantly update to show data only for the pages that match what you searched for. If you typed the exact path, you should now see data for just that one page.

Note: What's the difference between "Page path" and "Page title"?

• Page path and screen class: This is the URL slug mentioned above (e.g., /about-us). It's unique and precise, which makes it the best option for searching.
• Page title and screen name: This is the title tag of your page (what visitors see in the browser tab). It can sometimes be long, get truncated, or be similar across multiple pages, so searching by page path is usually more reliable.

Step 3: Analyze the Core Metrics

With your page isolated, you can now analyze its key performance metrics in the table:

• Views: The total number of times the page was viewed.
• Users: The number of unique users who viewed the page.
• Views per user: The average number of times a single user viewed the page.
• Average engagement time: A key GA4 metric showing the average time the page was in the foreground of a user's browser. This helps you understand if people are actually consuming your content.
• Event Count: The number of events triggered on that page. By default, this isn't super useful, but you can filter for specific events (more on that later).
• Conversions: The number of conversion events that occurred on this page.

Going Deeper: How to Get Richer Insights on a Single Page

Finding the page is just the first step. The real analytical power comes from adding more context to your data. This helps you answer questions like, "Where did my visitors come from?" or "What devices are they using to view this page?".

Add a Secondary Dimension for More Context

A "secondary dimension" allows you to break down your page's data by another factor. Here’s how to do it and some of the most useful options:

In the "Pages and screens" report, right next to the "Page path and screen class" column header, you’ll see a blue '+' icon. Click it.

A dropdown menu of available dimensions will appear. Here are some of the most helpful ones to choose from:

1. See Where Your Traffic Came From

• In the dimension list, select Traffic source → Session source / medium.
• The table will expand, showing you the source (like "google" or "facebook.com") and medium ("organic", "cpc", "referral") for all the visitors to that specific page.
• This immediately answers the question, "Which channels are driving traffic to my key landing page?". You might find a page gets tons of organic search traffic while another is mainly driven by a specific social channel.

2. Understand Your Mobile vs. Desktop Audience

• In the dropdown, select Platform / device → Device category.
• This adds a column showing you whether views came from desktop, mobile, or tablet users.
• This is invaluable for optimizing user experience. Is a page with low engagement time getting mostly mobile traffic? If so, you should check to see if the page is difficult to read or navigate on smaller screens.

3. Identify Geographic Location

• From the list, pick Geography → Country or City.
• This will show you the top countries or cities where traffic to that page originated.
• This is especially helpful for targeting your content, ads, or product offerings.

Playing around with a secondary dimension is the fastest way to turn a simple page view report into a treasure trove of actionable insights.

Using Comparisons for Advanced Page-Level Analysis

If you want to dig in even further, GA4's "Comparisons" feature is the way to go. Instead of just one report, it creates a segment of users who viewed that specific page so you can analyze their broader behavior across all your analytics reports.

This is extremely powerful if you want to understand the entire journey of people who visited, say, your pricing page.

How to Create a Page-Based Comparison

1. At the top of any standard report in GA4 (including "Pages and Screens"), click on Add comparison.
2. In the builder that opens up, click on 'Dimension' and search for or select 'Page path and screen class'.
3. Underneath, make sure the 'Match type' dropdown says contains.
4. In the 'Value' field, enter the page path you want to analyze (e.g., /blog/cool-post).
5. Click Apply, and now all your reports will have data filtered just for visitors of that specific page, stacked against all your "All users" data!

Now you can navigate to other GA reports, like Acquisition → Traffic acquisition, and the comparison will stay active. This allows you to see the acquisition channels for users who eventually visited that specific page, giving you a much more complete picture of how your content and marketing efforts work together.

Final Thoughts

Checking Google Analytics for a specific page is more than just a routine check, it's a fundamental skill for anyone looking to use data to improve their online presence. By knowing which of your pages resonate with your audience and how they perform, you can focus your time and resources where they'll have the biggest impact.

Constantly switching between platforms and digging through GA reports to answer basic questions can be a time-consuming process. We built Graphed for precisely this reason. Instead of navigating multiple menus, you can connect your data sources in seconds and simply ask in plain English, "What was my most viewed page from organic search this month?" And Graphed instantly builds the report for you, so you can spend less time digging and more time doing.