How to Change Your Name on Meta Business Suite

Changing your name in the Meta Business Suite can feel a bit confusing, but the process is straightforward once you know exactly where to look. Whether you're rebranding your public-facing Facebook Page or just cleaning up your internal business accounts, we've got you covered. This guide walks you through the exact steps for changing both your Business Page name and your internal Business Account name, plus how to troubleshoot common issues along the way.

First, What Are You Actually Trying to Change?

Before you click a single button, it's essential to understand that an individual's Meta Business Suite holds two different types of "names," and they serve very different purposes. Confusing them is the number one reason people get stuck.

• The Facebook Page Name (Your Public Name): This is the name your customers see. It's the title at the top of your Facebook Page, appearing in search results and on all of your posts and ads. If your business is called "The Morning Grind Coffee," this is the name you want an audience to see. Most people who look up this topic are trying to change this public name.
• The Meta Business Account Name (Your Internal Name): This acts as an umbrella account that holds all your business assets - your Facebook Page, Instagram account, Ad Accounts, pixels, and more. This name is for internal organization only. Only you and other admins can see it. You might name it something like "The Morning Grind - Marketing Assets" or "Primary Business Holder." Changing it has no impact on what your customers see publicly.

Think of it like this: your Business Account is the giant binder in your office that holds everything, and the Facebook Page is just one, customer-facing piece of paper inside that binder. Deciding which name to change is the first and most important step.

How to Change Your Public-Facing Facebook Page Name

Updating your public Page name usually follows a rebrand, a legal business name change, or a minor correction. Because this name is public and represents your brand, Meta has a formal review process to prevent spam and impersonation. The good news is that if your request is legitimate, it’s typically approved without issue.

Step-by-Step Guide for Changing Your Page Name on Desktop

The easiest way to make this change is through the Meta Business Suite on a desktop computer. Here's how:

1. Go to Your Page Settings: First, log into your Meta Business Suite dashboard. On the left-hand navigation menu at the bottom, click on Settings. In the next menu, find and select Page Settings. If you manage multiple pages, make sure you've selected the correct one from the dropdown menu at the top of the suite.
2. Access the Name Editor: You will be taken to the classic "Settings" page for your Facebook Page. On this screen titled "General Page Settings," the very first option you'll see is Name. Click the Edit link on the far right.
3. Enter Your New Page Name: A box will appear showing your current Page name and a field to enter the "New Page Name." Type in the new name exactly as you want it to appear. Punctuation and capitalization matter, so double-check your spelling.
4. Request the Change: After entering the new name, Meta will show you a notice explaining the review process and linking to their name guidelines. Once you are confident in the new name, click the blue Request Change button.

That's it! Now, the request is in Meta’s hands.

What to Expect After You Request a Name Change

Once you submit your request, Meta's team will review it. This can take anywhere from a few hours to three or more days, depending on their workload and the complexity of your change. You’ll receive a notification within Meta Business Suite and likely an email letting you know if the change was approved or denied.

If approved, your Page name will update automatically. Make sure your profile picture, cover photo, and "About" section still align with your new branding. If it's denied, Meta will provide a general reason, typically pointing toward a violation of their naming policies. This is your cue to review the dos and don'ts below.

Tips for Getting Your Page Name Change Approved

A denied name change can be frustrating. To improve your chances of a first-time approval, make sure your new name adheres to Meta's established rules. Here are the most important ones to remember:

• Be Accurate: The name must genuinely represent your business, brand, or organization. Drastically changing from "Daisy’s Pet Grooming" to "Vintage Motorcycle Repair" will almost certainly be flagged and rejected without significant proof of a business pivot.
• Avoid Superfluous Language: Don’t add generic taglines or descriptions to your name. For instance, "Sunshine Cafe" is good, "Sunshine Cafe - The Best Sandwiches in Town" is not.
• Proper Capitalization: Use title case or sentence case, but do not use ALL CAPS unless your business name is a recognized acronym (like IKEA or NASA).
• No Weird Symbols or Punctuation: Names on Facebook can't include symbols (like ® or ™) or excessive, unnecessary punctuation marks (like !!!).
• Stay Professional: Names that contain a profane, abusive, or offensive term will be immediately rejected as they violate a core part of Meta’s community standards.
• No Impersonation: You can't use a name that implies you are, or are officially affiliated with, another person, brand, or organization when you are not.

How to Change Your Meta Business Account Name (The Internal Name)

Need to change that internal, organizational name for your master account? Maybe your main marketing admin changed, or you have several business accounts and want to differentiate them more clearly. Luckily, this is much simpler and the change is instant since it’s not public-facing.

1. Navigate to Business Settings. The fastest way is to go to business.facebook.com/settings or by clicking the Settings button (gear icon) in the bottom-left corner of the Meta Business Suite.
2. Ensure you have the correct Business Account selected in the top left-hand drop-down menu.
3. In the settings menu, click on Business Info.
4. Near the top of the "Business Info" page, you will see your current Business Account name. Click the Edit button right next to it.
5. A pop-up window will appear. Enter your new internal business name in the text field and click Save.

Your Business Account name will reflect this change immediately, with no review process required.

Troubleshooting Common Name Change Problems

Hit a roadblock? It happens. Here are some of the most common issues users face when trying to change their Meta business names and how to fix them.

Why is the "Edit" Button for My Page Name Greyed Out?

This nearly always comes down to permissions. To change a Facebook Page's name, you must have an Admin role or "Full control" of that Page. If you are instead a Moderator, Editor, or have some other role, you won't have the necessary access to make such a significant change. Check your permissions by having a current admin navigate to "Page Access" in the settings.

What if My Name Change Request Was Denied?

First, carefully reread the guidelines listed above. Is your new name using all caps? Does it contain a slogan? Try to identify which rule you might have unknowingly broken. Often, a minor tweak is all that’s needed. For example, changing "DAN'S DYNAMIC DETAILING!!" to "Dan's Dynamic Detailing" will likely be approved.

If you've completed a full company rebrand and have legal documentation to prove it, but your name change is still being denied, you can try to reach out to Meta’s Business Support. Getting help can be a challenge, but it's your best avenue for complex cases.

I Changed the Name, But My Page URL (Username) is the Same. How Do I Fix This?

This is a common point of confusion. The Page name and the Page's vanity URL (like facebook.com/YourBusinessName) are two separate things that must be changed independently. To change your username:

• Go back to your Page Settings > General Page Settings.
• You'll see a line for Username right below your name. Click Edit.
• Type in your desired new username. It has to be unique across all of Facebook. It may take some creativity to find an available one that matches your new name. Once you find one that works, save the changes.

I'm Not Allowed to Request Another Change Because I Just Did One.

Be careful with your changes, as Meta implements a cooldown period after a Page name is updated. You typically won't be able to request another change for at least 7 days. This rule is in place to prevent spam and user confusion. For this exact reason, you should double and even triple-check your new name for typos and formatting before you confirm the request the first time.

Final Thoughts

Whether you're making a public-facing change for a rebrand or just tidying up your internal naming conventions, changing names within the Meta Business Suite is completely manageable once you know where to go. The key is to distinguish between your public Page and your private Business Account, and to follow Meta's branding guidelines to ensure your page update goes smoothly.

Manually updating platform settings is just one small part of managing your full marketing analytics stack. We understand the hassle of jumping between Meta Business Suite, Google Analytics, Shopify, and your CRM just to piece together a clear performance report. That's why we created Graphed. Our platform connects all your data sources in one place so you can instantly build real-time dashboards and get answers just by asking questions in plain English, giving you more time to focus on strategy instead of report-building.