How to Change Meta Ad Account Name

Changing your Meta ad account name is a simple task that can make a significant difference in how you organize your advertising, but finding the right setting isn't always obvious. This tutorial will walk you through exactly where to go to update your ad account name, explain why it’s a good idea, and cover who has permission to make the change.

Why Rename Your Meta Ad Account?

You might be wondering if it's even worth the effort to change a name. For many marketers, freelancers, and business owners, it’s an essential organizational step. Staying on top of ad accounts, especially if you manage more than one, gets messy fast.

A clear, consistent naming convention helps you and your team instantly identify the right account without having to rely on confusing ID numbers. Here are a few common scenarios where renaming is beneficial:

• Agency & Freelancer Management: If you're managing ad accounts for multiple clients, renaming each one to "[Client Name] - Ad Account" brings immediate clarity. It prevents you from accidentally launching a campaign in the wrong client's account - a mistake that can be both costly and embarrassing.
• Multiple Business Lines: If your company runs separate ad campaigns for different products, services, or locations (e.g., "Company - B2C Ads," "Company - B2B Ads"), renaming the corresponding ad accounts helps you budget and report more effectively.
• Team Clarity: When you onboard new employees or work with collaborators, a logically named ad account ("Main Company Ad Account") is much easier to find than the default name, which is often just your personal Facebook profile name.
• Fixing an Old Name: Maybe you set up the account years ago with a temporary or poorly thought-out name. A quick update can professionalize your setup and align it with your current branding.

Think of it as tidying up your digital workspace. A well-organized ad account structure saves you time, prevents mistakes, and makes it easier for everyone on your team to find what they need.

Who Has Permission to Change an Ad Account Name?

Not everyone with access to your ad account can change its name. To make this edit, you must have Admin permissions on the specific ad account you want to modify.

Meta has several roles with different levels of access:

• Admin: Has full control over the ad account. Admins can manage campaigns, edit payment details, assign permissions, and change the ad account name.
• Advertiser: Can create, edit, and view ads but cannot manage account settings or permissions.
• Analyst: Can only view ad performance and reports, cannot make any changes.

If you find that the option to edit the ad account name is greyed out or unavailable, it's almost certainly because you don't have Admin access. You will need to ask an existing Admin on the account to either grant you Admin permissions or change the name for you.

Ad Account vs. Business Manager Name: What’s the Difference?

Before proceeding, it's helpful to understand a common point of confusion. You are changing the name of your ad account, not your entire Meta Business Suite or Business Manager.

Your Meta Business Account is the overarching container that holds all your business assets, including your Facebook pages, Instagram profiles, pixels, and ad accounts. An ad account is just one of those assets inside the Business Account. You might have several ad accounts within one Business Account.

This tutorial focuses specifically on renaming the ad account — the place where you create, manage, and pay for your advertising campaigns.

How to Change Your Meta Ad Account Name: A Step-by-Step Guide

Ready to update your account name? The process takes less than a minute once you know where to go. All these settings are managed within the Meta Business Suite.

Step 1: Go to Business Settings

First, navigate to your Meta Business Settings. The easiest way to get there is by visiting https://business.facebook.com/settings. If you manage multiple businesses, be sure to select the correct one from the dropdown menu in the top left corner. This will take you to the central hub for managing all your business assets.

Step 2: Select "Ad Accounts"

On the left-hand navigation menu, look for the "Accounts" section. Under it, click on Ad Accounts. This will display a list of all the advertising accounts associated with your Business Account.

Step 3: Choose the Correct Ad Account

From the list in the middle of the page, click on the name of the ad account you wish to rename. Don't worry if the current name isn't descriptive - the unique ad account ID number listed below the name can help confirm you've selected the right one. Once you select it, its details will appear in a panel on the right side of the screen.

Step 4: Click "Edit"

With the correct ad account selected, look at the panel on the right. In the upper right corner of this section, you'll see a white button that says Edit. Click it.

Note: If this button is greyed out, it means you do not have Admin permissions on the ad account, and you will need to follow the instructions from the permission section mentioned earlier.

Step 5: Change the Name and Save

A pop-up window titled "Edit Ad Account" will appear. In this window, you will see a field labeled "Ad account name." This is where you can type your new, desired name.

Once you are happy with the new name, click the blue "Save Changes" button at the bottom of the pop-up. That's it! Your ad account name has been updated.

What Happens After You Change the Name?

Renaming your ad account is a purely organizational change and has no impact on its performance or history. Here’s a quick rundown of what to expect:

• Your campaigns, ad sets, ads, billing information, ad account ID, and historical data will not be affected. Everything will continue to run as it did before.
• The new name will be reflected across all of Meta's tools, including Ads Manager and the Business Suite.
• There may be a brief delay of a few minutes for the name to update everywhere, so if you don't see the change immediately in Ads Manager, just give it a little time or refresh the page.

Troubleshooting Common Problems

Most of the time, the process is seamless, but here are two common issues and how to solve them.

Problem: The "Edit" button is greyed out.

Solution: As mentioned before, this is a permissions issue. You are likely an "Advertiser" or "Analyst" on the ad account, not an "Admin." You need to contact someone who is an Admin and ask them to either make the change for you or upgrade your role.

Problem: I can't find the ad account in the list.

Solution: This usually means one of two things. You might be in the wrong Business Account (if you’re part of multiple), so use the dropdown menu in the Business Settings to switch between them. Alternatively, you may not have been granted access to that ad account yet. In that case, an Admin of the business will need to add you as a user to the ad account first.

Final Thoughts

Changing your Meta ad account name is a simple backend task that makes your day-to-day campaign management much easier. By following a clear naming convention, you can reduce errors, save time, and bring helpful clarity to your entire team, whether you're managing one account or dozens.

Getting your ad accounts organized is a fantastic first step, but real clarity comes from seeing the complete picture. This is where connecting your data can be a game-changer. That's why we created Graphed - to eliminate the hours spent manually exporting data and stitching reports together. Simply connect data sources like Meta Ads, Google Analytics, and Shopify, then ask in plain English for the dashboard you need. Graphed automatically builds real-time, shareable dashboards so you can spend less time wrangling data and more time acting on it.