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How to Change Country in Meta Business Suite

Cody Schneider••8 min read

Trying to change your country in Meta Business Suite can feel surprisingly complicated. You know what you need to do - update your business location, fix billing details, or target a new market - but finding the right setting isn't always straightforward. This guide will walk you through exactly how to update your country information, whether it's for your public Facebook Page, your ad account's billing settings, or your ad campaign targeting.

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Why Your Country Setting Matters in Meta Business Suite

Before jumping into the "how," it's helpful to understand why this setting is so important and the different places it appears. Your country information isn't in just one spot, it's tied to various aspects of your business presence on Facebook and Instagram.

  • Page Information: This is the public address and location that customers see on your Facebook Page. It helps with local SEO, adds legitimacy, and ensures people looking for local businesses can find you. If you've moved physical locations or are establishing a presence in a new country, keeping this updated is essential.
  • Ad Account Settings: This is the most critical one for advertisers. The country set during your ad account creation determines your billing currency and time zone. This is used for all financial reporting, invoicing, and ad scheduling. An incorrect setting can lead to confusing reports and major currency conversion headaches.
  • Ad Targeting: This refers to the geographical locations where you choose to show your ads. It's completely independent of your business's physical location or your ad account's billing country. You can be based in the United States and run ads targeted exclusively to people in Australia.

Most confusion comes from the Ad Account settings. Many business owners set up their account quickly without realizing how permanent some of those initial choices are. Now, let's look at how to handle each of these scenarios.

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How to Change Your Public Business Country on Your Facebook Page

This is the simplest change you can make. If your business has moved or you simply entered the incorrect location when setting up your page, you can edit it directly. This updates the location information that visitors see on your Page's "About" section and the map that might appear.

Here’s how to do it through Meta Business Suite:

  1. Navigate to your Meta Business Suite dashboard.
  2. On the left-hand menu, under "Manage Business," click on the "All tools" hamburger menu icon.
  3. Under the "Manage" section, select "Page settings." This will take you to the classic Facebook Page settings interface.
  4. In the menu on the left, click on "Page Info."
  5. Scroll down to the "Location" section. Here you can edit your street address, city, zip code, and - most importantly - your country. You can simply start typing your new address, and Facebook will suggest locations.
  6. Once you've updated the address, changes are usually saved automatically. If you have a physical storefront, make sure the map pin is correct. You can drag and drop it to the precise location.

Updating this information is great for public perception and local discoverability, but it has no impact on your ad account’s billing currency or time zone. For that, you need to address the ad account itself.

How to Change Your Ad Account Country and Currency

Here is where things get tricky. Let’s get straight to the point: You cannot change the country, currency, or time zone of an existing Meta Ad Account once it has been created.

This reality is a huge source of frustration for many marketers and business owners. If you made a mistake during setup, or your business has fundamentally relocated and needs to be billed in a different currency, you can't just flip a switch on your current ad account. Trying to find that setting will send you in circles.

The only solution is to create a new ad account within your Meta Business Suite with the correct country and currency.

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Step-by-Step Guide to Creating a New Ad Account

While creating a new account might seem drastic, it's Meta's official and required process. Your old ad account won’t be deleted, it will simply become inactive as you start running campaigns from the new one. All of your historical data will remain on the old account for reference.

Follow these steps to create your new ad account:

  1. Log into Meta Business Suite and click the “All tools” icon on the left navigation bar.
  2. Under the "Manage" column, select "Business settings." This will open your main business management dashboard in a new tab.
  3. In the "Business settings" menu on the left, go to the "Accounts" section and click "Ad accounts."
  4. You'll see a list of your existing ad accounts. Click the blue "Add" button and select "Create a new ad account" from the dropdown menu.
  5. A pop-up window will appear. This is the most important part of the process. Carefully fill out the following fields:
  6. Click "Next." You will then be asked whether this ad account will be used for your own business or for another business or client. Select your own business.
  7. Finally, you'll need to assign people and set permissions. Add yourself (and any team members) to the ad account and give them the appropriate level of access (e.g., "Manage ad account").

Next Steps After Creating the New Ad Account

Your new ad account is now ready, but there are a few housekeeping items to take care of before you can start running ads:

  • Add a Payment Method: Go to the "Payment settings" for the new ad account and add your credit card, PayPal, or other preferred payment method. No campaigns can run until this is set up.
  • Share Your Pixel: If you use a Meta Pixel for tracking, you don’t need to create a new one. Your existing Pixel is owned by your Business Manager, not a specific ad account. You simply need to give your new ad account permission to use it. Navigate to "Data Sources" > "Pixels" in your Business Settings, select your Pixel, click "Assign Ad Accounts," and choose your new ad account.
  • Re-create Audiences: Custom Audiences based on customer lists will need to be re-uploaded to the new ad account. However, audiences based on Pixel events or engagement can be created fresh in the new account, and any saved audiences may need to be shared or replicated.

This process means your advertising history will now be split between two ad accounts. Reporting on overall performance will require you to look in both places, which can be an administrative headache.

How to Change Your Ad Campaign's Target Country

This is the easiest task and what most people are actually trying to do day-to-day: run ads in a different country than where their business is based.

The billing country of your ad account and the targeting country of your ad campaigns are 100% independent of one another. You can be running an ad account billed in US Dollars and display your ads only to users in a list of European countries.

You set your target location during the campaign creation process at the Ad Set level inside Ads Manager.

  1. Open Ads Manager from your Meta Business Suite.
  2. Create a new campaign or navigate to an existing campaign and edit an ad set.
  3. Scroll down to the "Audience" section within the ad set settings.
  4. You'll find the "Locations" setting. By default, it might be set to your business's country. Click "Edit."
  5. You can add any country, region, city, or even a group of countries (like "Europe"). Simply type the location you want to target in the search bar and select it. You can also exclude locations if you need to subtract specific regions from a broader country target.

Changing this setting is flexible and can be done for every ad set you create. It’s part of the standard campaign setup and is designed to give you precise control over who sees your ads, regardless of where your business is located.

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Final Thoughts

Changing your country within the Meta ecosystem means different things depending on your goal. Updating your public business address is a simple edit in your Page Info, while changing your ad targeting is a core function of campaign setup. The real challenge comes from changing your billing country, a process that requires creating an entirely new ad account and carefully migrating your assets.

This is exactly the kind of manual data juggling that can be a huge time-sink. When you switch to a new ad account, your performance history gets fractured. To see your overall return on ad spend, you now have to export reports from both the old and new accounts and stitch them together in a spreadsheet. With Graphed, we eliminate that entire reporting headache. Instead of manual data pulls, we connect all your data sources - including both of your ad accounts, plus your Google Analytics, Shopify, and CRM data - into one unified dashboard. You can ask in plain English, "Show me my total ad spend vs. revenue for all campaigns this year," and get a single, consolidated answer in seconds, not hours.

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