How to Add Google Analytics to Wix

Building a beautiful website with Wix is just the first step, understanding who visits it and what they do there is how you truly grow. Connecting Google Analytics is the best way to get that crucial visitor data. This article will walk you through exactly how to create a Google Analytics account and connect it to your Wix site, step-by-step.

Why Bother Connecting Google Analytics to Your Wix Site?

Wix has its own built-in analytics, and they're great for a quick overview. But Google Analytics (GA) offers a much deeper and more powerful set of tools, completely for free. It's the industry standard for a reason. By adding it to your site, you can stop guessing and start making data-driven decisions.

With Google Analytics, you can answer essential questions like:

• Who is visiting my site? See visitor demographics like age, gender, and location. Understand their interests and what kind of devices they use to browse.
• Where are my visitors coming from? Find out if your traffic is coming from Google search, social media platforms like Instagram or Facebook, email newsletters, or direct links. This tells you which marketing channels are actually working.
• What pages are most popular? Learn which blog posts get the most readers, which products get the most views, or which service pages get the most attention.
• How are visitors engaging with my site? See how long people stay on your pages, which pages cause them to leave, and the path they take as they click through your site.
• Are visitors converting? If you have an online store, a contact form, or a PDF download, you can track how many people complete those important actions.

Think of it this way: your Wix site is your digital storefront, and Google Analytics is the camera and a friendly store manager rolled into one. It shows you who walks in, where they came from, what they look at, and what they buy, giving you all the information you need to improve your store's layout and increase sales.

Before You Start: A Quick Checklist

To make this process as smooth as possible, you'll need just a couple of things ready to go:

1. A Wix Premium Plan with a Connected Domain: The ability to connect marketing integrations like Google Analytics is a premium feature. You also need a custom domain (e.g., yourwebsite.com) instead of the free Wix URL (e.g., username.wixsite.com/siteaddress). This is essential for professional tracking and branding.
2. A Google Account: You'll need a Google account (like a Gmail address) to sign up for Google Analytics. If you don't have one, you can create one for free in just a few minutes.

Have those two things ready? Great, you're all set to go.

Step 1: Create a Google Analytics Account and Property

If you don’t already have a Google Analytics account, your first step is to create one. Even if you've used the older "Universal Analytics" before, you'll need a new "Google Analytics 4" property, as it's the current standard.

Creating Your Account

1. Go to the Google Analytics website and sign in with your Google account.
2. Click the blue "Start measuring" button. This will begin the setup process.
3. Account Setup: The first page asks for an "Account name." Think of the Account as a folder that can hold multiple websites. It's best to name it after your business or organization. For example, "My Business Name."
4. Account Data Sharing Settings: Below the name, you'll see several data sharing options. These are optional and control what data you share back with Google. You can leave them as they are or review them as you see fit. Click "Next" when you're done.

Creating Your Property

Now you're at the Property creation step. A "Property" represents a single website or app. This is where the tracking for your specific Wix site will live.

1. Create a property: Give your property a descriptive name, like "My Wix Website."
2. Set your Reporting time zone and Currency. This ensures your reports show data in a context that makes sense for your business. Click "Next."
3. About your business: Google will ask for some optional information about your industry and business size. This helps them with benchmarking data. Select the options that fit best and click "Next."
4. Business objectives: Choose what you want to achieve with Google Analytics. This helps tailor the reports you'll see on your dashboard. You could select "Generate leads," "Drive online sales," or simply "Examine user behavior." Select what applies to you and click "Create."
5. Accept the Google Analytics Terms of Service after choosing your country.

Setting Up Your Data Stream

A "Data Stream" is the source of data for your Property. Since you have a website, this will be a "Web" stream.

1. On the "Start collecting data" screen, choose the "Web" platform.
2. Set up your web stream: Enter your Wix site's domain (e.g., yourwebsite.com) and give the stream a name (e.g., "Wix Site"). Make sure the "Enhanced measurement" toggle is on, as this automatically tracks helpful events like page views, scrolls, and outbound clicks.
3. Click "Create stream."

After you create the stream, a page with "Web stream details" will appear. This page holds the most important piece of information you need: the Measurement ID. It will be in the top right and will look like this:

G-XXXXXXXXXX

This is the unique ID that connects your Wix site to your Google Analytics property. Copy this ID - you'll need it in the next step.

Step 2: Connect Your Google Analytics ID to Wix

With your Measurement ID in hand, it's time to log into your Wix dashboard and make the connection. Wix has a built-in integration that makes this incredibly simple.

1. Log in to your Wix account dashboard.
2. In the left-hand navigation menu, find and click on "Marketing & SEO."
3. Under the "Marketing" section of this menu, click on "Marketing Integrations."
4. You'll see several boxes for popular integrations like Facebook Pixel and Google Ads. Find the one for Google Analytics and click the "Connect" button.
5. A pop-up window will appear. In the top right, click the blue "Add Google Analytics" button.
6. Paste your Google Measurement ID (the G-XXXXXXXXXX code you copied earlier) into the field provided.
7. You can leave the "IP Anonymization" box checked. This is a privacy-friendly setting that helps comply with regulations like GDPR. Click "Save."

That's it! A green checkmark should appear on the Google Analytics integration box, confirming that the tool is now connected to your site.

Step 3: Verify the Connection is Working

It can often take 24-48 hours for regular reports to start populating in Google Analytics. However, you don't have to wait that long to find out if you set everything up correctly. You can check the connection almost instantly using the "Realtime" report in GA.

1. Go back to your Google Analytics account.
2. On the left-hand menu, navigate to Reports > Realtime.
3. In a separate browser tab or on your phone, open your Wix website. Navigate to a few different pages.
4. Go back to the Realtime report in Google Analytics. Within a minute or two, you should see at least "1" in the "Users in last 30 minutes" card. You can also see which pages are being viewed and where in the world the visit is coming from (that's you!).

If you see your own visit pop up here, congratulations! You have successfully connected Google Analytics to your Wix site. Data is now being collected, and your regular reports will start to fill up with valuable insights over the coming days.

What's Next? Start Exploring Your Data

Once you've been collecting data for a few days, it's time to start exploring. Here are a few key reports for beginners to look at:

• Reports > Acquisition > Traffic Acquisition: This report shows you exactly where your visitors are coming from - whether it's organic Google search, social media, direct visits, or referrals from other websites.
• Reports > Engagement > Pages and screens: This shows you your most popular pages ranked by views. It's perfect for understanding what content resonates most with your audience.
• Reports > Demographics > Demographic details: Here, you can learn about your audience’s primary location, age, and gender, helping you build a clear picture of your ideal customer.

Final Thoughts

Connecting Google Analytics to Wix is a simple but powerful step toward understanding your website's performance and audience. By following the steps above, you've unlocked a rich source of data that can guide everything from your marketing strategy to your website design.

Once your data is flowing, the real challenge becomes converting it into insights quickly. We built Graphed because we believe anyone should get answers from their data without a steep learning curve. Instead of navigating the complex Google Analytics interface, you can just connect your GA account and ask questions in plain English, like "which city brought the most visitors last month?" or "show me a breakdown of traffic from social media vs. search," and get instant dashboards and reports. It automates away the busy work, freeing you up to act on your insights and grow your business.