How to Add Google Analytics Code to Wix Website

Adding Google Analytics to your Wix website is one of the fastest ways to understand exactly how visitors are finding and using your site. This guide will walk you through setting up Google Analytics 4 with Wix, verifying that it’s working correctly, and troubleshooting common issues.

Why Connect Google Analytics to Your Wix Site?

Your Wix dashboard gives you some basic analytics, but connecting Google Analytics unlocks a much deeper level of insight into your site's performance. It’s like switching from a simple map to a full-fledged GPS with live traffic updates.

Here’s what you gain by installing Google Analytics:

• Understand Your Audience: Get detailed demographic and geographic data about your visitors. Learn which countries they come from, what age groups they fall into, and even their interests.
• Track User Behavior: See which pages are most popular, how long people stay on your site, and the paths they take to navigate through your content. This helps you identify what's working and what isn't.
• Pinpoint Traffic Sources: Discover exactly how people are finding you. You can see how much traffic comes from Google search, social media platforms like Instagram or Facebook, email newsletters, or direct links.
• Measure Marketing ROI: If you're running ads or marketing campaigns, Google Analytics shows you which ones are actually driving traffic and conversions (like form submissions or product sales), allowing you to focus your budget on what delivers results.
• Optimize for Conversions: By setting up goals, you can track key actions on your site. For an e-commerce store, this might be a purchase. For a consultant, it could be a contact form submission. Seeing this data helps you improve your website to get more of those desired outcomes.

Setting Up Your Google Analytics 4 Account

Before you can connect anything to Wix, you need a Google Analytics account and a specific "Measurement ID." If you already have a GA4 account set up for your website, you can skip to the next section and just grab your ID. If you're starting from scratch, follow these steps.

1. Create a Google Analytics Account

First, head over to the Google Analytics website. Click "Start measuring." You'll be prompted to sign in with a Google account. It's best to use the same Google account that you use for your other business services, like Google Business Profile or Google Search Console.

You’ll start by creating an account. Give it your business name.

2. Create a GA4 Property

The next step is to create a "Property." This will represent your Wix website.

• Property Name: Enter your website’s name (e.g., "My Awesome Blog").
• Reporting time zone &amp, Currency: Select the options that are most relevant to your business location. This ensures your reports make sense for your day-to-day operations.

Click "Next" and fill out the optional business information. This helps Google tailor your experience but isn't required.

3. Create a Data Stream and Find Your Measurement ID

Now, you'll set up a "Data Stream." This is the source that will send data to your GA4 property. Since you have a website, you’ll choose ‘Web’.

• Enter your Wix website’s URL (e.g., www.mywixsite.com).
• Give the stream a name (your website name is a good choice).
• Ensure "Enhanced measurement" is turned on. This feature automatically tracks important actions like page views, scrolls, and outbound clicks without any extra setup.

After creating the stream, you'll see a “Web stream details” page. In the top right corner, you'll find your Measurement ID. It's a code that looks like G-XXXXXXXXXX.

This Measurement ID is the key. Copy it and keep it handy. This is what you'll need to link your site in Wix.

The Easiest Way: Connecting Google Analytics via Wix Marketing Integrations

Wix makes it incredibly simple to connect Google Analytics without ever touching a line of code. This is the recommended method for 99% of users.

Note: To use this feature, your Wix website must have a connected custom domain (e.g., yourname.com, not yourname.wixsite.com) and be on a premium plan.

Here’s the step-by-step process:

1. Go to your Wix Site Dashboard. Log in to your Wix account and select the site you want to connect.
2. Navigate to Marketing &amp, SEO. In the left-hand navigation menu, look for "Marketing &amp, SEO." Hover over it, and a sub-menu will appear. Click on "Marketing Integrations."
3. Find Google Analytics. You'll see a page with several popular marketing tools. Find the box for Google Analytics and click on the "Connect" button.
4. Add Your Measurement ID. A pop-up window will appear. Ensure the button is blue, signifying the newest Universal Analytics Update, and paste the G-XXXXXXXX measurement ID. Click "Save."

That's it! Wix will now automatically add the necessary tracking code to every page of your site. It handles all the backend work for you.

Alternative Method: Manually Add the GA4 Code Snippet to Wix

If you prefer more manual control or are using a complex Google Tag Manager setup, you might opt to add the GA4 tracking code directly yourself. This requires using Wix's Custom Code feature, which is also a premium-only feature.

1. Get the Global Site Tag (gtag.js) from Google Analytics

In your GA4 account, navigate back to your Web stream details page (Admin > Data Streams > Click your stream). Under "Installation instructions," click the "Install manually" tab. Here you will find a block of JavaScript code. This is your Global Site Tag. Click the copy icon to copy the entire snippet.

<!-- Google tag (gtag.js) -->
<script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX"></script>
<script>
  window.dataLayer = window.dataLayer || [],
  function gtag(){dataLayer.push(arguments),}
  gtag('js', new Date()),

  gtag('config', 'G-XXXXXXXXXX'),
</script>

2. Add the Code to Wix

Now, head back to your Wix dashboard.

1. Go to Settings in the left-hand menu of your Site Dashboard.
2. Scroll down to the Advanced section and click Custom Code.
3. Click the + Add Custom Code button in the top-right corner.
4. Paste your full Google Analytics tracking code into the text box.
5. Under "Add Code to Pages," select All pages and choose Load code on each new page from the dropdown.
6. In the "Place Code in" section, select Head. This is important for the code to load properly and accurately.
7. Click Apply.

Warning: Only use one method. You will get duplicate data if you use both the Marketing Integration and the Custom Code method simultaneously.

How to Verify That Google Analytics Is Working Right

After setting up the connection, you absolutely want to confirm that data is being collected. It can take up to 48 hours for regular reports to populate, but you can check for live data immediately.

Check the Realtime Report in GA4

This is the quickest way to see if your connection is firing.

1. Keep your Google Analytics dashboard open in one browser tab. In the left menu, go to Reports > Realtime.
2. In another browser tab (or on your phone), open your live Wix website. Navigate to a few different pages.
3. Switch back to your Google Analytics Realtime report tab. After a few seconds, you should see at least "1" user in the "Users in Last 30 Minutes" card. You may also see data appear in the other cards showing which pages you are viewing. If you see this, congratulations, your tracking is active!

Having Troubles? Common Issues &amp, Quick Fixes

Sometimes things don’t work on the first try. Here are a few common hiccups and how to handle them.

"My data isn't showing up!"

If you don’t see visits in the Realtime report, try these steps:

• Give it a Minute or Refresh: Sometimes the browser tab gets buggy. Just give it a few minutes for new data to flow through.
• Check Your ID: The No. 1 problem is usually a typo. Make sure your Marketing Integrations page exactly matches your Measurement ID. Confirm there is no mistake within that area.
• Be Wary of Ad Blockers: If Ad Blockers are on, they can inhibit your trackers. Try turning them off temporarily.

“Wait, I still don't see my website visitors”

If non-real-time traffic is still not appearing, give it a day or two for a complete data record. Some reports, like engagement on Google Analytics, aren't always live. Allow time for all data to be compiled into the system.

“Why is there so much spam traffic?”

This happens on almost every site. You might need to filter out bot and spam traffic for internal testing reports. If your business conducts a lot of internal tests, consider using Google Analytics filters to manage this. Look for GA Admin, Data settings, and search for a filter under Developer Traffic to exclude unwanted data.

Final Thoughts

You've successfully connected Google Analytics to your Wix platform. Understanding your data is crucial for ensuring that your business operates efficiently. This connection is the starting point for enhancing customer experience through thorough analysis.

By using this platform, you now have the capability to gain key insights and make informed decisions without delay. At Graphed, we have developed marketing prompts to assist you with not only website analytics but also paid channels, offering insights that might otherwise be missed.