How to Add a Second Google Analytics Account

Managing more than one website means you need a clean, organized way to track the performance of each. Adding a second Google Analytics account is the perfect solution for keeping data separate and easy to manage, whether you're launching a new business, running a side project, or managing client websites. This article will show you exactly how to set up an additional account or property and share best practices for staying organized.

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Why Would You Need a Second Google Analytics Account?

Before diving into the "how," it helps to understand the "why." You might initially think about adding another website to your existing account, but there are several scenarios where a totally separate account is the better option. Keeping your analytics data structured properly from the start will save you from major headaches down the road.

Common reasons to add a new account or property include:

• Managing Separate Businesses: If you own two distinct businesses, they absolutely need separate Google Analytics accounts. This keeps billing information, user permissions, and all data completely segregated.
• Working with Clients: As a marketing agency or freelancer, each client needs their own dedicated account that they own. You should then be granted access as a user. This ensures they retain their historical data if you part ways.
• Tracking Different Subdomains: While subdomains (like blog.yourwebsite.com) can be tracked in the same property as the main domain (yourwebsite.com), you might want to create a separate property for them if they function very differently and have separate goals.
• Organizing International Sites: If you have an American site (yoursite.com) and a separate UK site (yoursite.co.uk), it's best practice to manage them in separate properties, even if they're under one primary business account.

First, Understand the Google Analytics Hierarchy

Google Analytics has a specific structure that can be a bit confusing at first. Understanding it is the key to organizing your websites correctly. Think of it like a digital filing cabinet.

• Account: This is the filing cabinet itself - the highest level. An account is a container for your properties and represents an entire business or organization. You can access up to 100 Analytics accounts with one Google login.
• Property: These are the drawers inside your filing cabinet. Each property represents a specific website or app and gathers data independently. Properties each have a unique "Measurement ID" (starting with "G-"). You can have up to 100 properties per account.
• Data Stream: These are the specific sources of data pouring into your property. A property for a website will have a web stream, while a property for an app will have an app stream. You set one up to get the Measurement ID mentioned above.

So, the two main methods for "adding another website" are either creating a new Account (a whole new filing cabinet) or adding a new Property (a new drawer in your existing cabinet).

How to Add a Second Google Analytics Account

This method is ideal if you're managing an entirely separate business or setting up analytics for a new client. You're creating a completely new, independent container for your data.

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Step 1: Navigate to the Admin Section

Log in to your Google Analytics dashboard. In the bottom-left corner of the page, click on the Admin gear icon.

Step 2: Create a New Account

In the first column, titled 'Account,' click the dropdown menu at the top and select Create Account. This will start the account creation wizard.

Step 3: Enter Account Details

Here, you will enter your new account name. For best tracking, use an unambiguous name like "[Client Name]" or "[Business Name]." Next, confirm the data sharing settings. Generally, it's safe to leave these checked as they allow Google to aggregate their product and provide you with benchmarking data and insights. Hit "Next" when you're done.

Step 4: Create a Property in the New Account

Now that the account's container is set up, you need to create the first property (the website drawer) that will live inside it. You'll need to provide:

• Property Name: Enter a clear name for your website.
• Reporting Time Zone: Choose the time zone for your primary audience or business location to ensure your analytics reports are accurate.
• Currency: Select the currency your business operates in.

Click "Next" again.

Step 5: Provide Business Information

This final step asks for business details to quickly categorize any further reporting data. Bookmark your profile for access anytime your team or the business partners need to access future reports it offers in Google Analytics. Click Create and then click Complete.

Step 6: Accept the Terms of Service

You'll be presented with the Google Analytics Terms of Service agreement. Check the box and click I Accept.

Step 7: Set Up a Data Stream

Finally, you'll create a data stream to start collecting data from your website. Click on the Web option. This is the most common scenario for most users.

Enter your website's URL and a stream name, then click Create Stream.

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How to Add a New Property to an Existing Account

This method is perfect if you have multiple websites that all fall under one business. You might have a corporate site and a dedicated project website. This way, the data is kept in separate "drawers" (properties) but within the same filing cabinet (account).

Step 1: Navigate to the Admin Section Again

Just like before, log in to Google Analytics and click on the Admin gear icon.

Step 2: Select the Desired Account and Create Property

In the 'Account' column, make sure the correct account you want to add your new property to is selected. Then, in the middle column "Property," click the dropdown menu and select Create Property.

Step 3: Fill in the Property Details

This process is identical to Step 4 above when you're simply creating a new property within an existing account to track separate websites. You'll provide the property name, time zone, and currency, just like before, then click Create to set up the data stream and get your property's reporting.

Switching Between Google Analytics Accounts

Now that you have multiple accounts and properties set up, you'll need an easy way to navigate between them. Google Analytics makes it easy. At the very top corner of any page within your Analytics dashboard, you'll see an account dropdown menu. Click this to bring up a menu that shows all your accounts, properties, and data streams.

Best Practices for Managing Multiple Accounts

Keeping your Analytics clean and organized becomes more important as you add more sites to track. Here are simple tips that will make your life easier in the long run:

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Use a Consistent Naming Convention

This seems simple but is often overlooked. Develop a standard format for naming your accounts and properties. For example, agencies and freelancers might use "[Client Company Name]" for accounts and "[Website] - Production" for properties. This makes it easy if you ever need to find something quickly.

Utilize User Management Effectively

Google Analytics gives you various control over who can see what on your site. You can manage users on different levels:

• Account-Level: Granting access at the account level allows people to manage permissions across all properties within it. This is useful for administrators who handle the entire account.
• Property-Level: Give team members access only to specific websites. This is perfect for team members who only work on one project or site, making it unnecessary for them to have access to other properties.

Leverage the user management feature (Admin > Account User Management) to add collaborators, clients, or team members securely without handing over your entire Google account credentials.

Final Thoughts

You now understand how to strategically add a second Google Analytics account or property, giving you the power to manage your websites analytically. By understanding the account hierarchy and using a clear naming convention and smart user management tools, you can keep all your sites' data separate and organized, making reconciling access to different websites' data a breeze.

Even after you set up multiple accounts, keeping your Google Analytics accounts in one place and integrating them into your other marketing platforms like Facebook, X, or Squarespace can optimize your workflow. While you can't connect different Google Analytics accounts directly, we at Graphed aim to make managing multiple data sources simple and integrated. Instead of logging in and out of different tools, you can streamline processes and make insightful decisions from one centralized place.