Does Weebly Have Google Analytics?
Thinking about using Google Analytics with your Weebly site? The short answer is yes, you absolutely can, and it's simpler than you might think. Weebly has a dedicated spot for your Google Analytics code, which means you can unlock powerful insights about your visitors without having to touch a single line of a theme file. This tutorial walks you through exactly how to set up your Google Analytics account and connect it to your Weebly website, step-by-step.
Why You Need Google Analytics on Your Weebly Site
Your Weebly dashboard provides some basic site stats, which are great for a quick glance at your traffic. But to truly understand how people find and use your site, you need something more robust. Google Analytics is the industry standard for a good reason. Connecting it to your site allows you to move from basic traffic counting to deep audience understanding.
Here’s what you gain:
A Deep Understanding of Your Visitors: You can find out more than just how many people visit your site. You'll see their general geographic location, what devices (desktop, mobile, tablet) they use to browse, and even demographic data like age and gender. This information helps you ensure your site's design and content are tailored to the right audience.
Identification of Top-Performing Content: Want to know which pages or blog posts are the most popular? Google Analytics shows you exactly which pages get the most views. This helps you figure out what content resonates with your audience so you can create more of what works.
Clear Traffic Source Analysis: You'll learn exactly how people are finding your website. Are they coming from a Google search (organic), a link on another website (referral), your social media profiles, or by typing your URL directly into their browser? Knowing this helps you focus your marketing efforts where they'll have the biggest impact.
Goal and Conversion Measurement: If you're selling products on Weebly, you need to track more than just visits. Google Analytics can help you measure key actions, like a user clicking "add to cart" or completing a purchase. Even for non-e-commerce sites, you can track goals like contact form submissions or newsletter sign-ups.
Essentially, Google Analytics gives you the detailed data you need to make informed decisions to grow your website, blog, or online store.
First, Set Up Your Google Analytics 4 Account
Before you can add anything to Weebly, you need to have a Google Analytics account and a property set up for your website. If you already have one, you can skip to the next section and grab your "Measurement ID." If you're starting from scratch, follow these steps.
1. Create or Log In to a Google Account
Google Analytics is connected to your Google account. If you use Gmail, YouTube, or Google Drive, you already have one. If not, you’ll need to create one first. Head over to the Google Analytics website and sign in.
2. Start the Setup Process
Once you’re in, Google will guide you through setting up your first account. An "Account" in Google Analytics is a container for one or more websites (known as "properties"). You could, for example, have one Account for your business that contains properties for your main website, your blog, and a mobile app.
Click "Start measuring."
Account creation: Give your account a name. This is usually your business or personal name. Decide on the data sharing settings and click "Next."
3. Create a Property
The next step is to create a "Property." This will represent your Weebly website. The current version of Google Analytics is GA4, which is what we'll be setting up.
Property name: Enter the name of your website.
Reporting time zone & currency: Select your local time zone and currency. This is important for accurate reporting, especially for daily trends and e-commerce revenue.
Click "Next" and fill out the brief business information survey.
4. Set Up a Data Stream and Get Your Measurement ID
A "data stream" is the source of data for your property. Since you have a website, you will choose "Web."
Click on the "Web" platform icon.
Website URL: Enter your Weebly site's URL (e.g., www.yourwebsite.com).
Stream name: Again, just give it the name of your website.
Click "Create stream."
After you create the stream, a page will appear with all the details. In the top-right corner, you'll see a "Measurement ID" that starts with "G-" followed by a string of characters (e.g., G-XYZ123ABC).
This ID is the only piece of information Weebly needs to connect your site to Google Analytics. Copy it somewhere safe, you'll need it in the next section.
How to Connect GA4 to Your Weebly Site (Step-by-Step)
With your Measurement ID in hand, it’s time to head over to your Weebly dashboard. Weebly has made this process incredibly straightforward by providing a specific field just for this purpose. You don't need to mess with any code.
Step 1: Log in to your Weebly Dashboard
Go to weebly.com and log in to your account to access your site editor.
Step 2: Navigate to Settings
In the top menu bar of the Weebly editor, you'll see several options like "Build," "Pages," "Theme," and "Apps." Click on "Settings."
Step 3: Go to the SEO Section
On the left-hand menu of the Settings page, look for the "SEO" tab and click on it. You might think this only relates to search engine optimization, but this is where Weebly houses miscellaneous tracking scripts, including the Google Analytics integration.
Step 4: Find the Google Analytics Field
Scroll down the page. You will find a section explicitly labeled "Google Analytics." There's a text box in this section waiting for your tracking ID.
Step 5: Paste Your GA4 Measurement ID
Now, take the Measurement ID (the one starting with "G-") that you copied from Google Analytics and paste it directly into this box. Double-check to make sure you pasted the entire ID correctly.
Step 6: Publish Your Site to Save the Changes
This is a critical final step. Simply pasting in the ID doesn't activate it. You must click the blue "Publish" button in the top-right corner of the Weebly editor. This pushes your changes live and activates the Google Analytics tracking script on every page of your site.
Step 7: Verify the Connection in Google Analytics
To make sure everything is working, open your Google Analytics account. In a separate browser tab, visit your own Weebly website. Now, back in Google Analytics, navigate to Reports > Realtime. Within a minute or two, you should see your own visit pop up in the real-time report. This confirms that Google is successfully receiving data from your Weebly site.
Keep in mind that while the Realtime report is immediate, your standard reports (like traffic sources and page views) can take 24-48 hours to fully populate with new data.
Weebly E-commerce and Google Analytics
If you're running an online store with Weebly, you'll be happy to know that their internal store analytics provide a solid overview of your sales, top-selling products, and revenue directly in your dashboard.
However, the basic Google Analytics integration we've just set up primarily tracks page views and user behavior. It does not automatically pass detailed e-commerce data - like products added to cart, specific order values, and transaction details - to Google Analytics 4.
For most Weebly store owners, relying on Weebly's built-in Store > Stats section for sales data and using GA4 for traffic and user behavior data is a perfectly effective combination. If you're a data-savvy marketer who needs more granular e-commerce event tracking inside GA4, it would require custom code added to Weebly's Header/Footer code sections, which is an advanced setup that may require help from a developer.
Key Metrics to Track for Your Weebly Site
Okay, you're connected! Now what? Jumping into Google Analytics for the first time can feel overwhelming. Here are a few essential reports and metrics to focus on to get started:
Users and Sessions: Found in the Reports > User > Overview. This shows you the overall volume of traffic visiting your site. Is it growing over time? Are there specific days of the week that are more popular?
Traffic Acquisition: Go to Reports > Acquisition > Traffic Acquisition. This is arguably the most important report. It tells you how users are finding your site. Look at the "Session default channel group" to see if visitors are coming from Organic Search, Direct, Social media, or Referral links.
Pages and Screens: Go to Reports > Engagement > Pages and screens. This report lists your most popular pages by the number of views. It's a goldmine for understanding what content your audience loves, which can guide your future content strategy.
Engagement Rate: You'll see this metric throughout your reports. In GA4, an engaged session is one that lasts longer than 10 seconds, has a conversion event, or has at least 2 pageviews. Your Engagement Rate shows the percentage of visits that were actively engaged, which is a much more useful metric than the old "Bounce Rate."
Final Thoughts
Connecting your Weebly site to Google Analytics is a non-negotiable step for anyone serious about growing their online presence. This simple, code-free integration unlocks a wealth of data about who your visitors are, where they come from, and what content they care about, allowing you to move beyond guesswork and make data-driven decisions.
Once you connect Google Analytics and your other marketing platforms, our goal at Graphed is to make data analysis simpler. We connect to all your key sources, including Google Analytics, and let you use simple, natural language to build dashboards and get insights. Instead of hunting through menus, you can just ask questions like, "Show me a chart of my top 5 pages by traffic from last month" and get an instant visualization, turning hours of analysis into a 30-second conversation.