Can I Share Google Analytics with Another Account?

Yes, you can absolutely share Google Analytics access with just about anyone, from team members and marketing agencies to contractors and stakeholders. In this guide, we’ll walk through exactly how to add new users, explain the different permission levels you can grant, and cover some best practices for managing access responsibly.

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Why Share Google Analytics Access?

Your website data is a team sport. Sharing access is essential for collaboration, allowing different people to use the data to do their jobs effectively. There's no reason for one person to be the sole gatekeeper of your website's performance metrics.

Common scenarios for sharing access include:

• Collaborating with your internal team: Your marketing manager needs to see campaign performance, your content writer wants to know which blog posts are getting the most traffic, and your product team might want to track conversions on a new feature launch.
• Working with an external agency or freelancer: An SEO consultant will need to dig into organic traffic sources, while a PPC agency will require access to analyze ad campaign performance and conversion data.
• Giving stakeholders high-level visibility: Executives or investors may not need to get into the weeds, but giving them read-only access allows them to view top-line metrics and dashboards without constantly requesting reports.
• Onboarding a new hire: Giving a new team member access to historical data is a great way for them to get up to speed on what’s been working (and what hasn't).

Instead of manually exporting CSVs or sending screenshots every week, you can give people the direct access they need to get insights themselves, freeing up your time for more strategic work.

Understanding Google Analytics User Roles and Permissions

Before you start adding users, it’s crucial to understand the different levels of access you can provide. Google Analytics 4 gives you granular control over what a user can see and do. The most important rule of thumb is the principle of least privilege: grant someone only the access they need to perform their job, and nothing more. Giving everyone "Administrator" access is a common mistake that can lead to accidental changes or configuration issues.

Access can be managed at two main levels:

1. Account Level: Gives the user the selected permissions for all properties within that GA account. This is useful for team members who work across all of your company's websites.
2. Property Level: Gives the user the selected permissions for only one specific website property. This is ideal when working with an agency or freelancer who only manages a single site.

Here are the standard roles you can assign in GA4, from most powerful to most restrictive:

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Administrator

This is the highest level of access. An Administrator can do everything, including managing other users (adding and removing them), changing settings, and having full control over all data. You should limit this role to only a few trusted individuals, such as the business owner or the head of marketing. Think of this as having the keys to the entire house.

• Who it's for: Business owners, system administrators, top-level marketing directors.
• Capabilities: Full control over users, settings, and data.

Editor

Editors can make changes to the setup of your Google Analytics property. They can adjust and create goals (conversions), set up audiences, and modify most settings. However, they cannot manage users. This is a great role for someone who needs to actively manage the configuration of your analytics without needing control over who has access.

• Who it's for: In-house marketing managers, trusted senior analysts, or website administrators responsible for GA's technical setup.
• Capabilities: Edit property settings, data collection, and reporting features.

Marketer

This role is specifically designed for people managing your marketing efforts. A Marketer can create, edit, and delete audiences, conversions, and attribution models. It gives them the control needed to run campaigns effectively without letting them change core administrative or data settings.

• Who it's for: Digital marketing specialists, paid media buyers, or campaign managers.
• Capabilities: Manage marketing-specific features like audiences and conversion events.

Analyst

The Analyst role is one of the most common roles you will assign. Users with this permission can view all data and create, edit, and share their own reports and explorations. They can analyze data to their heart's content but cannot change any settings. This is a safe and effective permission level for most internal team members and many external consultants.

• Who it's for: Most marketing team members, content strategists, data analysts, and SEO consultants.
• Capabilities: View data and settings, create and share reports and assets.

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Viewer

As the name suggests, a Viewer has read-only access. They can see all of your reports and configured settings but cannot make any changes whatsoever. This is the safest access level and is perfect for stakeholders, executives, or junior staff who only need to monitor performance.

• Who it's for: Executives, clients, stakeholders, or any intern or junior employee who needs to see the data.
• Capabilities: View data and settings, cannot create or edit anything.

None

This setting explicitly revokes access for a user to a specific property or view, even if they have access at a higher level (like the account). It's more of an override than a standard role.

How to Share Access to Google Analytics: A Step-by-Step Guide

Ready to add a user? The process only takes a minute. You can grant access at either the Account level (giving access to all properties) or the Property level (for a specific site).

Sharing Access at the Account Level

Use this method when you want to give a user the same level of access across all websites and apps in your GA account.

1. Navigate to your Google Analytics account at https://analytics.google.com/.
2. Click on Admin in the bottom-left corner (the gear icon).
3. In the Account column on the left, make sure the correct account is selected. Then click on Account Access Management.
4. Click the blue + button in the top-right corner and select Add users.
5. Enter the Google email addresses of the people you want to add. You can add more than one at a time.
6. Select the role(s) you want to assign to them (e.g., Viewer, Analyst, Editor).
7. You can optionally add data restrictions to prevent users from seeing cost or revenue data. This is useful when giving access to consultants without revealing sensitive financial metrics.
8. Ensure the "Notify new users by email" box is checked, then click the blue Add button in the top-right corner.

That's it! The user(s) will get an email invitation and will appear in your user list. It’s pretty straightforward.

Sharing Access at the Property Level

If you want to grant access to just a single website or app property and not your entire account, follow these steps.

1. Click on Admin in the bottom-left corner of your Google Analytics dashboard.
2. In the Property column in the middle, select the specific property you want to share from the dropdown menu. Then click on Property Access Management.
3. Just like before, click the blue + icon and select Add users.
4. Enter the user's email address and choose a role from the list.
5. Once you're done, click the Add button.

From here, the process is the same. The user gets an email and can now access only the specific property you've shared.

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Best Practices for Managing Your Google Analytics Users

Granting access is easy, but managing it wisely is just as important. Haphazardly adding users can lead to security risks or big "oops" moments when someone accidentally breaks your conversion tracking.

• Always grant the least privilege necessary. We mentioned this earlier, but it’s worth repeating. Don't make someone an Administrator if all they need to do is view reports. Start with the Viewer or Analyst role and upgrade them only if needed.
• Perform regular user audits. At least once a quarter, go through your user list in both Account Access Management and Property Access Management. Remove anyone who no longer works with you, such as former employees, past agencies, or short-term contractors.
• Insist on using professional email addresses. Always add users via their work email (@company.com) instead of their personal email (@gmail.com). This maintains professionalism and makes it easier to manage access when an employee leaves the company - their access is automatically revoked when their work email is deactivated.
• Understand the hierarchy. Remember that a user who has Account-level access automatically inherits that access for every property within it. Be clear on whether a person needs to see everything or just one slice of the pie.

Final Thoughts

Sharing access to your Google Analytics data is a simple but powerful way to improve collaboration and make your entire team more data-driven. By understanding the different roles and permissions, you can give everyone from your SEO consultant to your CEO the specific insights they need while keeping your account's configuration safe and secure.

Of course, managing access across dozens of different platforms - Google Analytics, Facebook Ads, Shopify, Salesforce - can become its own full-time job. Each has its own user roles and permissions, and manually building reports by stitching data together is slow and inefficient. To solve this, we created Graphed. We connect all your marketing and sales data in one place, so you can stop hopping between platforms and start getting answers. Simply ask a question in plain English, like "Show me which campaigns are driving the most Shopify sales," and Graphed instantly builds a shareable, real-time dashboard for you - letting your team get the insights they need without you having to grant direct access to every single tool.